Mark Hunter Invites You to the Party
Las Vegas is legendary. “What happens in Vegas, stays in Vegas,” they tell us, relieving us from the pressure of the repercussions of out choices. That’s why we spend so much money, dress up so fancy, and party so hard – none of it matters! But in recent years revelers have looked for something a little different, a little more casual, and for some, LAX Nightclub is exactly that. The new Las Vegas club teamed up with Mark Hunter on an introductory campaign that shows off exactly the vibe at the club – something that Mark knows very well. “LAX nightclub and I have a history since my early party days,” Mark explains. The club started in LA by the late, legendary DJ AM and Mark has been going since forever. “We would throw these parties at his LAX nightclubs and they were perfect,” he says. This time LAX just wanted him to keep the party going, and keep the camera snapping.
“We did a real life casting and all the models schlepped out on a party bus from LA, and went straight into the nightclub so they were ready and wild,” says Mark. “And then working within the actual club environment was so fun for me because that’s what I do.” No matter what he’s doing, Mark always tries to create an atmosphere on set that matches the energy of the final images perfectly. To get a party they threw a party at the actual club. Everything you see in the photos is actually happening, and very little is staged – and when you go to LAX you night might look exactly like what you’re seeing in the ads.
The match up of LAX and Mark is more than aesthetic. What makes LAX different is what makes Mark different. “LAX is a club for everybody and you don’t have to get dressed up fancy. It’s not about bottle service, it’s not about paying a huge cover fee, it’s about coming and having fun,” says Mark. “That’s somewhere where I would prefer to go. I would never spend thousands of dollars on a nightclub table and try to impress my friends, that’s just not me and I know that there’s a lot of other people like me.” This is a place where everyone is welcome, and Mark’s work shows how welcoming and unassuming the place is. What happens in Vegas might stay in Vegas, but it doesn’t have to – you can remember it forever.