Mark Hunter and Wildfox Inject Elegance into the Wild
Every new season gives clothing brands the opportunity to tell a new story. By evolving styles over time, they show off different facets and developing tastes. When their customers change they change, and the story must change along with them. That’s why when Wildfox’s latest season was going to be revealed, Mark Hunter went further into their creative relationship. Mark and Wildfox have been working together for the better part of a decade and every time they collaborate it’s better than the last. “For me, for my photography, I’ve accumulated an arsenal of new ideas and ways to capture the girls,” explains Mark. Those ideas have found their way into the newest lookbook entitled “Gypsy.”
“Gypsy” finds the three female models on a trip into the wild. This isn’t the typical journey into the woods filled with tents and nylon, instead it’s a reimagined understanding of what it means to go native, get lost, and venture into nature. It’s a meditation on wilderness and grace. The shared vision of Mark and Wildfox includes feathered headdresses, vintage leather luggage, and handmade crafty crowns. Homemade wine is swigged from gallon bottles, while Turkish carpets make for a second ground cover under heavy knits and wool blankets. Like the real life nomadic gypsies that set up camp where their fancies are caught, the models lounge in the shade of their elective environment and play in the adjacent surroundings: a field of tall grass, a bright, clear river. It’s effortless, weightless, and full of everything Wildfox represents.
The snows and frosts are threatening to thaw before we know it, and it’s for that we have to be prepared. Wildfox and Mark are convincing an entire group of consumers that the inspiration behind these images is where they should look for the coming season. “A lot of the time the concepts keep getting more detailed,” Mark says. “[We’re] putting more into the production every time.” As they’re able to more fully follow the creative paths ahead of them, they can tell the story in a fuller way. That’s the heart of creative collaboration.