Mike Piscitelli is no stranger to film or music. In 2006, he won Pitchfork's "Video of the Year
" and has made a full-length documentary
on heavy metal icon and sometimes reality TV star, Ozzy Osbourne
. Mike's projects have taken him all over the world, from Los Angeles to Sydney to Kingston, Jamaica. It was Mike's photography work on location in Kingston for Insight clothing that caught Van She
The Australian electropop four-piece contacted Mike about shooting the video for their single "Jamaica" in, you guessed it, Jamaica. Since Mike had traveled to the small Caribbean island before, he had access to a Jamaica most of us haven't seen. For three days, Mike took the band around Kingston, the island's capital. Driving around in a retro golden sheen car, Mike and Van She explore dirt roads, local shops and bars, and of course, the beach. The video ends with a wide pan shot of the band standing side by side in the sand, watching the Jamaican sunset.