• 3.7.14

    Justin Hollar's Newest b.tempt'd Campaigns

    Justin Hollar and b.tempt'd, Wacoal's younger line, continued their longtime collaboration with the brand's fall 2013 and spring 2014 campaigns. "It's important that b.tempt'd images feel different from Wacoal's," Hollar explained. "I try to highlight the flirty attitude of b.tempt'd, so it has its own voice."

    b.tempt'd tends to pick pared-down locations for its shoots – the fall advertisements, for example, were photographed in a Brooklyn studio set up to resemble a loft apartment. For spring, he partnered with B&A prop stylist Rebecca Donnelly, who built kitchen and bathroom backdrops. "I make the raw spaces as bright and airy as possible, and ensure the model is comfortable in her surroundings," Hollar said. "I also focus on showing as much of the lingerie's details as possible." 

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