• 7.9.15

    Justin Hollar Gets Collaborative for Nike in Monocle Magazine

    For Justin Hollar’s latest Nike shoot in collaboration with Monocle Magazine, Nike required two things. First, they picked the models. “Nike had brand representatives who weren’t technically models, because they wanted it to have a lifestyle aspect to it,” explains Justin. Adrianne Ho and Jake Davis were already on the ground for Nike and familiar faces to those who follow closely what Nike is up to. Plus they're dating, so they were going to work off each other well. And Nike’s second stipulation was that the two of them would be playing on a particular court. The look was important as it was a styled advertisement for Nike’s tennis collection as a part of the “Nike Court” program. Everything else was up to how the shoot unfolded naturally.

    The shoot required agility on Justin’s part. For the lifestyle portion they set up a kind of Breakfast Date between Ho and Davis. Ho had done modeling in her own career so she knew how to move in front of the camera. Justin directed Davis to work off of her, providing an easy and effortless atmosphere. When they moved to the court they relied on Davis’ experience as an amateur player. He helped direct Ho into the right forms to create authentic movement that would reveal itself in frame. The whole shoot became an energetic collaboration, with Justin working closely with Ho and Davis, coming together to achieve what Nike and Monocle needed.

    The folks at Monocle have been fans of Justin Hollar for a while, but they’ve been looking for the perfect collaboration. And Justin has been familiar with the magazine for quite some time himself. “I’ve been a fan of the magazine for a long time,” Justin says. “I was introduced to it in art school. And my friends were super into it. So it was cool to finally work with them.” After Nike saw Justin’s work the approval process happened smoothly, and because of a seamless collaboration between all players involved, it was a grand slam.

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