Justin Hollar Captures UNIQLO x Michael Bastian Collection
Justin Hollar photographed the promotions for UNIQLO x Michael Bastian, the retailer's collection of polo shirts by the high-end men's fashion designer. "The most important thing was for the range of guys to match the attitude of Michael's brand," Hollar said. "He wanted them to be very friendly, easygoing, and approachable-looking – nothing too serious, nothing too 'fashion.' " Bastian was on set for the March studio shoot. "He was very involved, knows what he likes and doesn't like, and is able to express it clearly and eloquently," the photographer remarked.
Hollar worked with UNIQLO's poppy and bright lighting, which allowed the clothing to stand out. "The challenge of the day was shooting the little kid seen in several of the pictures," he noted. "The boy was more concerned with the cupcakes that catering brought than getting his photo taken."