Justin Hollar and Trendi Bring Brooklyn Light to Finland
Trendi, one of Finland's leading fashion monthlies, turned to Justin Hollar to shoot denim-on-denim for its February issue. Fashion producer Noora Nuotio met Hollar by way of contributing stylist Claudia Cifu, and "after checking out his work, I was more than happy to bring him onboard," said Nuotio. "Trendi operates out of Helsinki, but the editorial was shot in New York – and the entire long-distance experience with Justin was great. He was reliable and easy to communicate with, both extremely important when working with somebody in general, but especially from afar."
Hollar, model Ollie Henderson, and the team met at Bushwick's Sandbox Studios in mid-November. "I divided the looks and photographed the more casual outfits with stylized hair and makeup in the studio, and the dressier ensembles outside with downplayed hair and makeup," he explained. "It was late enough in the season that the outside light appeared incredible because of how low the sun hangs in the sky; the only issue we ran into was catching it before it was completely gone." He felt confident having Henderson in front of the camera: "She was fantastic and moved well. I documented her instead of directing her."
"The final photos were exactly what we wanted," remarked Nuotio, "feminine, yet referencing real streetwear, and set against beautiful lighting. It's not the easiest task to achieve a springy aesthetic during the fall in Brooklyn."