Jing Zhang Shows Us the Future of Staten Island
Considered the “most suburban” borough of New York City, Staten Island also happens to be more than twice the size of Manhattan, the busier island that gets all the attention. But Staten Island is working to change that. The “Destination St George” initiative, a $1.2 investment to bring shopping, entertainment, and cultural institutions into one place, is set to make Staten Island a new kind of destination for more than just the curious explorers. Plus they’re building a gigantic Ferris wheel. But what good is the investment if no one knows about it? Jing Zhang was brought on board to help create an image for the marketing campaign surrounding the project, and it’s a dream come true.
The image that took Jing four months to create depicts a north shore of Staten Island that has come together in a new bustling version of perfection. It shows the famous Staten Island Ferry gliding past the Statue of Liberty with riders on their way to shopping and the theater or a baseball game and gallery. Shoppers commune on the beach under the sweeping Ferris wheel that will dominate the Staten Island skyline. Beyond the north shore is the lush green of the island with picnickers, photographers and maybe even a dragon to slay, or sing to.
To many, New York City is the capital of the world, and Staten Island is a big part of the city even if the casual tourist never gets there. “Destination St George” is set to change that, but the only way that change can come is if the world knows about it. So that’s exactly where Jing’s illustration is going: all over the world. Already the ad is posted in Manhattan, but it’s also been spotted in China, Germany, and the UK, with more worldwide stops to come. The shopping center isn’t set to open in St George until next year, and the Ferris wheel that summer, but for now we can revel in the beauty of the future thanks to Jing’s gorgeous illustration.