JASON BRUGES STUDIO BRINGS LIGHT TO COCA-COLA
Coca-Cola commissioned Jason Bruges Studio create an immersive, interactive art installation for their London 2012 Olympic “Beat Box” Pavilion. To create a totally enveloping sensory experience, designers Asif Khan and Pernilla Ohrstedt blended elements of architecture, sport, music, and technology to create the pavilion. 180 bespoke mechatronic “bubbles” glow rhythmically in time with Mark Ronson/Katy B’s track “Anywhere In The World”. Controlled with individual code, each bubble has eight polypropylene blades that fold intricately in on themselves. The bubbles glow with red and white LED lights when special sensors embedded in the three “cheers in celebration” kiosks detect when Coca-Cola bottles are clinked together. The more Coke bottles that are clinked together, the more intricate the light show. Cheers to that!