• 4.5.16

    Illusion CGI Takes on Conservation with Robin Wood

    As our heavy march towards the future goes on, we find ourselves consuming natural resources at an incredible rate. It’s understandable that logging, clearing land for farming, and searching for oil are natural steps to fulfill the needs of the expanding world population, but it’s easy to forget the impact that these processes leave behind. Every square mile that we take over or destroy represents the home of sometimes thousands of animals that will be displaced, often with nowhere to go. For most of us, this happens hundreds, if not thousands of miles away, very much out of sight of most who consume the fruits of this destructive labor. To make the message clearer to those who need to hear it, Robin Wood teamed up with Illusion CGI to create a visceral message that teaches as much as it communicates emotion.

    A series of three images combines the destruction of these habitats with the animal whose home is being compromised. Through artful visual combination of land, human interaction, and the shape of the animal a message comes through without words. “We needed the audience to be aware of the situation, that how we have been treating the environment is making these animals disappear,” explains Post Rattanas of Illusion CGI. “Our part is to make this brutal visual look amazing and charming enough to catch viewer’s attention and communicate the idea.” Each process happens in a different location and affects a different animal. Icy oil rigging and drilling makes the body of a polar bear, fleeing to a new ice floe. A deer flees from a massive logging field to find a new forest, if it can. And a capuchin monkey escapes, its back engulfed in the flames that are clearing its home for farming. “The capuchin monkey was the most painful piece because its back is on fire and running for its life. Heat and fire will always express a feeling to the audience,” explains Post.

    The images are beautiful in their creation and composition, but what’s most important in projects like this is to make an impact, to communicate with the audience in a way that they’ll understand the gravity of the situation. “We are doing our best to catch the viewer's attention by making a stunning visual and at the same time communicate this idea out clearly so they are more aware of the situation,” explains Post. Messaging only counts if your audience gets the message, so Illusion hit the balance of creating arresting images that are impeccably well done at the same time that they are emotional and striking. They call for a closer look, bringing us into the issue and demanding our response.

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