• 6.7.16

    Herring & Herring Find Freedom in Fashion

    The last few times we’ve checked in with photography duo Herring & Herring, they were shooting celebrity portraiture that was full of bright pops of color and high energy. They were the results of a recent type of creative exploration for them. Before these forays, they built their career creating fashion imagery that transcends icon and communicates with pure aesthetic. Then, this past month they got the chance to shoot an editorial, ‘The Stranger,’ for Dazed & Confused Korea and Dimitri Scheblanov and Jesper Carlsen jumped right at it. “This is us coming back to our roots,” Jesper explains. “The portraiture shoots that we’ve been doing are in there as well but it feels more relaxed that’s for sure.” When they’re working with fashion models there’s a different kind of energy. They work together to create a compositional goal rather than trying to tell a story about a character. “In this process you’re not working with another strong personality or ego who might be comfortable or not comfortable following a particular direction, you’re working with someone that’s made to be malleable,” Dimitri explains. Mina Cvetkovic, their model, became a partner to help them achieve their collective goal.

    The concept of the shoot is found clearly in the images, but they also worked with a Amy Lowles from The New Cast to help communicate what can sometimes be minimized inside of the borders of a composed photograph by creating a video. For them it was about exploding that concept into something much larger than we might see on the frozen pages of a magazine. “What the video did was pick up on some of the elements that are harder to record in a still picture,” explains Dimitri. “The video picks up and follows that mood that might be set within the space that we’re shooting but can be hard to bring across in a single image. The video does that well in capturing that kind of other mood that’s hard to see in a still.” Using music and an almost balletic movement, we get more of what Herring & Herring imagined than what the confines of photography can offer us.

    For Herring & Herring the whole process is sort of an experiment in creative exploration. As they’ve taken these last couple years to play around and find what works best for them they’ve discovered a creative freedom that they’re not going to let go. They’ve found what they love to do and that’s what matters. “Let’s just stick to that and we’ll shoot it and not really care about anything else,” Dimitri says with a laugh.

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