HAZE Debuts New Collection for HUF
Eric Haze, designer and art director, has released his third range for skateboarding brand HUF.
"This collection is an evolution of the two previous collections," said Haze. "It's a fully realized version of a few approaches that I've been using over the last couple of years and the clock, bag, and accessories give it more gravity than if it were just a clothing collection." The pieces make use of logos, graphic elements, and a pattern that he created to "incorporate an organic, painterly, hand-style feel into the products."
Haze and HUF founder Keith Hufnagel are friends who have somewhat similar stories, but are of slightly different generations.
"Keith is an old-school skateboarder and hero in that world," Haze explained. "I'm an old-school graffiti artist with a reputation in that world. I'm a New Yorker who spent twelve years in California building a clothing brand and Keith is a New Yorker who is currently in Los Angeles building his brands ... so [the collection] represents a real healthy fusion of East and West Coast histories and styles."