Go Apartment Hunting with Adam Hayes and StreetEasy
Real estate in New York is no joke, but that doesn’t mean we can’t have fun with it. StreetEasy is one of the premiere services to help those in the market understand the market: what’s available, budget ranges, and how to get in contact with agents. But we all know the process is much more complicated. Where you live – the area, where in the building – is more complex than just what the coolest neighborhood in the city is. You’ve got to figure out where the grocery stores are, travel, if it’s close to your job or a park. These are heady concepts that are tricky to put into quick visuals for ads, so StreetEasy invited Adam Hayes and Office of Baby to help them do it. And if you’ve ever looked for real estate in New York City, you know how perfectly they executed it.
Adam Hayes, StreetEasy, and Office of Baby set the stage of the city as the setting for a living Venn Diagram that imagines how the unique needs of each house hunter can and would be met with the availabilities in New York City. When you’re looking for that perfect block that’s close enough to work but far enough from your coworkers, close enough to the subway but far enough from all the noise, or the right floor of the building to avoid band practice and high heeled walkers, these new ads perfectly illustrate how all those demands come together to find just the right spot.
Adam created a set of base images that involve a mind-bending duo of street maps for Brooklyn and Manhattan, as well as more than a dozen characters (human and otherwise) who pop up in the ads as supporting characters – because we all know the right apartment will always be the hero.