FunJob's 'Giftopia' for Sephora
Sephora has plunged into a FunJob-designed wonderland for the holiday season. "Essentially, we provided Sephora with a graphic toolkit full of different elements (like lips, stripes, and patterned shapes) to be applied to packaging, window and counter displays, animations, catalogs, and cards," explained FunJob's creative directors. "The entirety of the stores are decked out; however, Sephora did it with amazing taste and in a controlled way. For example, on the walls, there's this beautiful photography and our bits and pieces are set on top of it."
The ident, dubbed "Giftopia," relies on a palette of traditional festive colors like red, as well as deep purples and turquoises. FunJob called its relationship with the retailer a match made in aesthetic heaven: "We played with Sephora's regular world and prepared it for the holidays ... it all came together seamlessly. Sephora's input helped improve the package, so it was a lovely experience."