• 8.30.13

    Emma Pritchard's 'Power Play' for Gotham Magazine

    Emma Pritchard conceived her "Power Play" editorial in Gotham Magazine's fall fashion issue with the man as protagonist. 

    "I envisioned something 'Wall Street'-esque – as in the movie," said the stylist. "I pulled double-breasted jackets so he would resemble a Gordon Gekko figure. I made sure there was plenty of tweed and pinstripe, and different colors and textures." Pritchard paid close attention to the accessories; each frame contains a different pocket square, pair of cuff links, statement watch, leather belt, or briefcase. "It was so many components, but I went over-the-top because the man is typically a prop in fashion stories and I wanted him to take the lead and for the woman to balance it out."

    Pritchard reached that sartorial equilibrium thanks to Tiffany's recently-released Atlas jewelry collection, featured prominently in the photos. "She wore some great watches, as well," Pritchard noted. "I wanted her to have a lot of range and not to be a boring corporate person ... to show menswear as womenswear and not only 'power dressing,' with a slit up the side of a dress and a jacket on top. I think a man's suit on a woman is just as sexy."

    The wardrobe – which included pieces by Ermenegildo Zegna, Tommy Hilfiger, Michael Kors, Ralph Lauren Black Label, and Salvatore Ferragamo – was photographed in Manhattan's Financial District, with the Gotham team's "base camp" being Cipriani.

    Credits:
    Photographer and behind-the-scenes video: Jim Wright
    Hair: Ted Gibson
    Makeup: Hector Simancas using Chanel at Factory Downtown
    Manicurist: Julie Kandalec at Bryan Bantry Agency for Chanel Beauté
    Models: Nikola B. for Elite Model Management and Kristina T. for Trump Models Management

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