• 11.15.11

    Emir Haveric Captures the Mercedes AMG Black Series

    Emir Haveric photographs the campaign for the exclusive new Mercedes C63 AMG Black Series. The C63 is the latest in a series of high-performance concept cars from the automobile maker. The Black Series is so rare that Mercedes has only added the label to four previous models. The car is designed with Formula 1 racing in mind but ready for driving on ordinary roadways.

    Haveric shot the campaign on location in Los Angeles. The sets included Universal Studios, Paramount Studios, and downtown Los Angeles. The concept behind the campaign was inspired by Frank Miller's neo-noir comic series Sin City. Haveric, however, used more color and less contrast than appears in the series. Several special effects, including rain and fog, were used in conjunction with with CGI and intensive post production to create the overall look.

    See more of Emir Haveric's photography here.

    Client: Mercedes AMG
    Agency: Jung von Matt/Neckar
    Art Director: Alexander Tibelius
    Art Buyer: Susanne Nagel
    Photographer: Emir Haveric









    Client: Mercedes-AMG
    Agency: Jung von Matt/Neckar
    Art Director: Alexander Tibelius
    Art Buyer: Susanne Nagel
    Photographer: Emir Haveric

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