• 4.11.14

    Emily Nathan's High-Energy Promos for MasterCard

    Emily Nathan shot a series of high-energy images for MasterCard Singapore that were also launched in the Chinese market. "The concept was real lifestyle moments that could have been caught on a phone and uploaded to Instagram," said Nathan, who took to Singapore's popular Praelum Wine Bistro, the Hard Rock Hotel, and Marina Bay Sands resort. "For the Marina Bay Sands picture, to get the models in the mood, I had them dance up the stairs together. I would teach them a few moves, we try it together, and they'd do it on their own for the camera."

    She noted her involvement with the project began during the casting – "which was nice because I could meet the models and give them a head's up as to what they'd be doing during the next few days" – and that her first assistant and digital tech came along with her. "I think that's the best way to work internationally … to have your two main people and direct a local team that has access to the area in a capacity that you don't."

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