Emily Nathan Redefines Travel Images With Tiny Atlas Quarterly
Emily Nathan is redefining travel imagery and reportage with her website – and soon-to-be magazine – Tiny Atlas Quarterly. Launched to show the photographer's take to prospective clients, Tiny Atlas has swiftly evolved into a space for those who share the same opinion as Nathan: Travel magazines leave much to be desired. "There's always the 'bed shot,' and the 'food shot,' and I love a beautiful room and a good dinner, but I want to shoot those elements if they're extraordinary, not because it's what's expected," she said. "It doesn't relay the feeling of flying in a small airplane and landing somewhere unimaginable, and that's the experience I want to capture."
Inspired in part by her on-assignment commissions, the summer edition spans San Diego to Finland. Among the articles: Nathan, writer David Prior, and illustrator Olivia Suchman's piece titled, "Demystifying Abalone"; "Field Work," curator Aimee Friberg's exploration of fine art in nature; and "The House at the End of the Street," a fashion and beauty story – two topics that interest Nathan more and more, and propel Tiny Atlas into the lifestyle realm.
Nathan has a devoted team. Her husband, a user-experience designer at Intuit, built TinyAtlasQuarterly.com. "He made it with live type over the photos, which is rare. Most people use a blog format or an arrangement without live graphics – some individuals in the UI world have seen [Tiny Atlas] and told me it's amazing," she explained. (Photoshelter concurs: "Most photographers maintain a crappy old blog where they post some 'personal' pictures and talk about their creative slump. And then there's Emily Nathan ... ") Her priorities were for it to be beautiful and engaging. A friend, Liz Mullally, is the art director; Real Simple and Apple vet Deb Hearey acts as Nathan's photo editor; another cohort, Jill Lindenbaum, does PR; and Nathan's studio manager assists with the production. Finally, the artist mentioned a 70- or 80-year-old writer on the East Coast, who's helping her develop the text for the project: "I want it to be more open – poems or fiction or memoirs with a strong sense of place."
With two issues online, this fall's Tiny Atlas Quarterly will be accompanied by a moderate print run, which Nathan hopes to fund through Indiegogo: "Printing is the next level of commitment. A tangible product will grow the readership and make way for potential partners and advertisers." She plans to stock the magazines at small bookstores and boutiques located in big cities for its first season, and, "if it doesn't prove to be financially beneficial, then we'll keep it online." Nathan has nothing to worry about, though. "I have photographers pitching me stories right and left," she shared, when pressed. "From those pitches, I'm already thinking about what it should look like ... there's a lot coming up! Upstate New York, the Pacific Northwest, international sights ... " She trailed off, yet another indication that Tiny Atlas is full of possibilities.
Visit Tiny Atlas Quarterly here.