Douglas Friedman's Menswear Campaign for Simons
La Maison Simons once again enlisted Douglas Friedman to shoot its menswear look book, but this time the photographer stayed behind the camera. Instead, the Canadian chain asked top male model Tyson Ballou – "he's a strong, silent type and such a professional," according to Friedman – to showcase the fall/winter collections.
"We worked in this huge warehouse with a very low ceiling that didn't give us the dynamic environment we hoped for," Friedman recalled, "so I bought yards and yards of plastic sheeting and tarps, and also built panels. The way the plastic plays with the light has an interesting feel; it's opaque, but you can somewhat still see through it. We threw down buckets of water, and it heightened the experience."
"It was a one-day shoot," he added, "but you can get it all done when you have a great team."
He likes to collaborate with Simons because the stores' offerings run the gamut. "They carry more conservative Calvin Klein suits, yet they're not afraid of getting avant-garde with a Jean Paul Gaultier kilt," he said. "They have an incredible buyer and a highly refined eye." Friedman was particularly taken with the Frankenstein-print Christopher Kane ensemble he captured: "I actually went out and bought the outfit immediately because it's so cool."