Don Sumada Takes it Home
“E ‘Ike Hou Ia Lana’I,” the title of Don Sumada’s latest editorial for Four Seasons magazine, translates from Hawaiian into “To know Lana’i once again…” Offering a visual representation of natural grace, it references the Four Seasons Resort on the Hawaiian island of Lanai, one of the quieter Hawaiian islands, less populated by tourists.
It’s an apt title for Don, as this shoot was exactly that: knowing Lanai once again. He was born and raised in Hawaii, so he was right at home during the shoot. Don and the rest of the crew traveled all over the island, getting a taste of every environment the island has to offer, while make a stop over or two at his mom’s house. In fact, Don’s mom and her friends created all the leis worn in the editorial.
Don is known for his luxurious styling using rich fabrics and tones. The contrast between these incredibly sumptuous garments and the raw natural spaces adds an element of contradiction resulting in inviting looks with unfamiliar context. Donna Karan in the desert, Michael Kors on a dirt road, Salvator Ferragamo on a weathered wooden dock, Marc Jacobs with no shoes on a wet beach. Grace is injected into the lonely landscapes, like a surprise oasis of beauty.