Bose Collins Keeps It Clean with Dove
It’s easy to forget everything that goes into a bottle of body wash when you’re getting to lather up in the shower. It’s not just creams and soap, but essential oils, scents, and most crucially the science that goes into balancing how these products will interact with your own body chemistry. It’s not enough to get you clean, but brands like Dove want to make sure that they’re contributing to your overall health as well as your hygiene. It’s a complex task that ultimately results in a bottled gel of cream. The question is how to communicate that. Just recently Dove invited Bose Collins to help them show off the variety of ingredients, textures, and even rhythms that go into Dove products.
Bose Collins created the short video as a part of a pop-up store that Dove hosted in Paris in October, but the video is as alive today as it was in the Fall for displaying the variety of sources and moods that go into each Dove product. Whether it’s slow motion body bars dropping into vats of moisturizer, video of colored oils interacting with each other and water putting unique movement and textures on display, or bringing in the botanicals and fruit that offer their essential oils and essences to make Dove products unique, each small part of the video sets a tone of cleanliness, healthfulness, and refreshment.
We know that videos cannot be scratch and sniff, and we know that you can’t bathe in this one, but Bose Collins makes us ache for that experience which means they must have done something right.