Bigshot Toyworks Gets Cheeky with the Cannes Lion
Each year, DDB sponsors the Cannes Lions Film Reel Screening in Edmonton, Canada. The event is an opportunity for the agency to socialize with clients and watch the year's best TV commercials.
To promote the event, Bigshot Toyworks was tapped to create a cheeky representation of the Cannes lion. What resulted was an inflatable lion drawing off the suggestive event tagline, "commercials that turn you on." The blow-up feline's image was also used for film-sized posters and sent as invitations to clients. Finally, DDB set up a life-sized cardboard cutout of the lion at the event for staff and friends to pose with.