Rod Hunt Builds a City of Tiny Lights
Cities are beacons to the world: they draw in the dreamers and the workers, the grinders and entrepreneurs. Lives are built on a grid, pressed into one another in too few square feet, rubbing up against each other creating heat and passion. As often as not those dreams change, sometimes abandoned for the grit and grime and trouble of just getting through life in the city. But from the outside, the city continues to shine and sing a siren to the dreamers. Rod Hunt, who understands that call of the city’s lights as well as anyone else, brought them to life in his ‘City of Tiny Lights,’ an illustration inspired by Frank Zappa’s song of the same name.
You already know that Rod Hunt’s work from its incredible intricacy and well designed infrastructure as a cistern for chaos, but ‘City of Tiny Lights’ even while most of the image is dominated by architecture it screams humanity. Even with taxies zipping around, helicopters bobbing in and out, and no small collection of pedestrians filling the sidewalks, the buildings of Rod’s city create the typography of the piece. Each of those buildings is covered with windows, twinkling out their lights, reminding us that every window represents a citizen or a family living their lives on the other side of it. It’s easy to look at a forest of steel and concrete and see nothing but hardness and industry, but Rob reminds us that they hold the lives of everyone within them and that every city of lights, tiny or giant, is a collection of dreamers reaching and living every day.
Rod Hunt Hides £100,000 for The Daily Mail
How well do you know your hometown? What about the city across the river? Do you know where they buried all the gold? If you’re from the UK and wanted to win the Great British £100,000 Treasure Hunt from The Daily Mail, you’ve got to be pretty well versed in local geography. The paper created a treasure hunt hiding stacks of gold bars and asked Rod Hunt to help them do it. It wasn’t just his last name that inspired them to work with Rod, it’s that his style is conducive to treasure hunt style illustration. Rod took four different areas in England with incredible history, Warwick Castle, Brixham, Stratford Upon Avon and The Lake District, and drew upon that history for four illustrations with hidden messages in them. “They’re all quite detailed as you can see,” says Rod. “I took artistic license with the locations but they’re all based on real places even with some artistic interpretation.” Buried in each image is the beginning to a veritable treasure map that traces its way through every issue of The Daily Mail with weekly £25,000 prizes.
Much of Rod’s work plays on situations and environments invented by him for the pleasure of the game. That game is either the process of creation or building a world to hide pieces away and engage in a search. But for this project, each of the images was based on a real location with historical accuracies and cultural importance. For Rob, that wasn’t limiting. Instead, it was a worthy challenge. “I like getting into the detail and getting different slants on things,” says Rod. “It’s good to challenge yourself especially with some accuracy instead of a totally made up world.” He didn’t get down into making sure each and every brick was where it was supposed to be, but the structure stayed true and the landmarks are easily identifiable.
Considering the obsessive detail that Rod gets into, his pieces take time to craft. They take more than one week, which provided a challenge when the project required a weekly deadline. “Originally the deadline was much shorter than it ended up being, but we added more time than originally envisaged,” Rod explains. “So originally I was going to be knocking out one a week, essentially, but then we got bumped, so it was extended by two or three weeks which made my life easier. I could consider things and not rush, working with the art director of the newspaper, working out tweaks here and there, and have a bit more time.” Lucky for us, Rod got that extra time to create his pieces with exquisite detail, and are dripping with fun.
Please check out how Rod’s work looked in The Daily Mail. And congratulations to all the winners!
Rod Hunt Takes a Trip 'Round NYC
New York City’s skyline always changing, and there’s no better way to witness it than from the rivers that flank the shores. We’re used to seeing photographs of New York from above, thanks to planes and helicopters, which offer a perspective of the city that is decidedly inhuman. It’s a point of view that we don’t experience every day, and therefore is almost a different New York. But circling the island of Manhattan, like on The Circle Line Cruise, and witnessing it all from a boat can give us unique perspective. Rod Hunt is a stalwart for The Circle Line Cruise, creating maps when they need them, and a few years ago he was able to take a trip on one of their boats with his partner. “It was good to go and actually see what I drew and see that there were some changes,” he says. “Things change.” Things change all the time, especially in New York where the skyline is different from year to year – and hence why the map needs constant updating. Rod just finished updating the map for this year and it’s finally been revealed. We’re thrilled to share it with you.
Since this was far from the first time Rod had created the map for The Circle Line, he wasn’t working from scratch. Instead he got to recalibrate the piece and make it feel more contemporary. He worked to “make it a bit brighter and take out a few a things that weren’t there anymore or changed, and just changing the feel of it.” As the skyline changes so does the energy of the city, and the energy that The Circle Line wants to present. These subtle shifts engage the customer in new ways and help us understand the city from different points of view.
You’ll notice that there are over 100 notable landmarks to check off as you make your way around New York City (Rod points out it’s actually 122). It’s a lot to shove into a single illustration, but Rod is famous for the detail in his illustrations, so it was definitively inside of his capabilities. “It was a lot of research,” Rod explains. “Originally I was given a big long list of everything that needed to go in and then I poured over table maps and satellite imagery. We didn’t have to worry about hundred percent geographic accuracy but we had to get things in the right place.” Once everything was in the right place it was off to the presses and the introduction of the new map.
Rod Hunt and the Globalization of Fashion
Even just thirty years ago being a global company in fashion meant something totally different than it does today. It used to be that the only access to new looks from overseas was by seeing them on the street or waiting for them to arrive at a local boutique, but the digitizing of our world means that it can be shared instantaneously. Now we can see a new style posted on Instagram moments after it’s off the assembly line in Italy. It’s changed what it means for any fashion company that wants to take over the world. It’s easier now, but it’s also more democratic which raises its own challenges. Business of Fashion recently tackled all these challenges in Issue 07: A Connected World that featured a Company Culture Guide with illustrations by Rod Hunt.
In Rod’s illustrations we get a glimpse at an “Every City,” one that is not identifiable, and this is crucial. As brands are globalizing their styles, staying up with trends and tastes, they’re able to make a space for themselves in any part of the global community. In Rod’s illustrations we see brands like H&M, Gucci, and Nike that have always been global, next to brands like lululemon and Uniqlo who were born in this digital world. Chinatown is next to a British telephone booth on the curb adjacent to a NYC cab. We can no longer identify a place by how fashion has spread to it: it’s everywhere.
To grab Rod's illustrations as a part of this issue of Business of Fashion, grab it here.
Creative Complexities with Rod Hunt
The BBC’s wildly popular car show ‘Top Gear’ started in 1977 and has become the most widely viewed non-fictional show in the world. In the show, that’s mostly centered around car reviews and the personalities of the hosts, an anonymous test driver known only as “The Stig” comes and goes as needed, his identity almost always hidden away. Illustrator Rod Hunt has worked with Top Gear on a series of ‘Where’s Stig’ illustrations, including a book published in 2009, that plays on the fandom of Top Gear and the fun of searchable illustrations. On display is Rod’s incredible ability to bring together dozens of elements into a single image, which is central to his style. In a piece entitled ‘You Never Know What You'll Get,’ a test for a confectionary campaign, Rod brought the curiosity of complexity into a cross section of the earth and imagined everything we could discover under a pristine lawn. He talks about his process:
“Adequate thinking time at the start of a project is vital, it’s good to have the head space to come up with little jokes and visual puns,” Rod says. “All this is worked out in my sketchbook and in the pencil rough. I still love, love working with a pencil and paper, I could never go over to 100% working digitally. At the rough stage I feel it gives me more energy and freedom to explore.”
As you can see in the development video for the ‘Where’s Stig?’ piece, when Rod starts translating the sketch into the final piece, it breathes in a way. As each element is completed and brought together into the final composition, pieces move around and shift based upon how they’re going to fit together best. It’s slight, but each of those shifts is important. “Everything starts with the pencil rough which I follow quite closely,” says Rod. “Using the pencil drawing as a guide I aim to block in the main structural elements in Adobe Illustrator as quickly as possible before moving on to the more detailed parts. As all the elements are created the composition can start to change, things move, can be scaled and edited. Overall the composition doesn’t usually change radically but I don’t need to be rigidly committed to the rough drawing. If a better solution comes up or the composition can be improved as I’m working I will change things.” When you work at the complexity of imagery that Rod works at, and juggle as many elements as he does, each one requires precise placement
Part of what makes Rod’s work so fun to look at is the space he makes for visual jokes. The intricacies draw you in initially, but part of the experience is chasing down new moments to discover. These two pieces are no exception. The ‘Top Gear: Motorsport Madness’ illustration offers fun along the way of trying to find Stig, but ‘You Never Know What You'll Get’ is packed with these visual jokes. “There are lots of little jokes to find, but two of my favorite ideas in the piece include the fox in his den with his trophy wall and the jihadist in the bathtub with his rubber ducky.” There’s always something fun to see wherever you look, but if you’re lucky you’re looking at something like a Rod Hunt illustration where there’s a laugh in every square inch.
Rod Hunt Brings All the Pieces Together for GQ
The world is a smaller place than it’s ever been before and that new reality has brought with it a myriad of benefits. The democratization of the Internet has allowed the public to transform the way we interact with each other and interact with products. GQ understands this as well as anyone and ran a feature in this month’s issue that looks at the new Sharing Economy and how it’s operating. It works for a lot of people, but not everyone, and it’s work examining why that is. They tapped Rod Hunt to help them visually communicate their view of the world, and Rod’s style was pitch perfect.
Rod’s ability to fit an exhaustive amount of visual information into a tight space made him the perfect choice to talk about the sharing economy. Not only visual volume, but Rod’s angular style is reminiscent of a circuit board, and since computers are what enable the sharing economy, his hand was just the right choice. The GQ article mentioned a half a dozen brands influencing public behavior that he had to include, so the balancing of all those elements into a single scene made space in the composition a premium. Whether its online movie viewing, ordering groceries on your phone, or sharing work space by pooling resources, there were a lot of lifestyles that had to be fit into the spread. An Uber drops a rider off at an Airbnb, while textbooks are delivered next door with a shared valet parking lot down the street.
If it’s not immediately evident from looking at the final piece, Rod’s included sketch shows how much planning goes into each of his illustrations. There are a ton of elements that all need to fit perfectly into his grid, each conforming to the structure that he creates while having enough fluidity that they feel natural. But as the GQ piece points out, what was impossible just a few years ago now reads as an urban landscape anyone can recognize. What once would have been thought impossible now looks, through a Rod Hunt illustration, like the view outside our windows.
Rod Hunt Reaches New Heights with FirstBank
You know Rod Hunt’s work. Whether it’s an interactive character search celebrating recent Hollywood Blockbusters, or conceptualizing the maze of madness that makes one Swedish furniture manufacturer succeed, he has a way of making the complex fun. Scale and SOMETHING come together in sprawling images that at first puzzle but then excite as the viewer is drawn into the game. But nothing has reached this large a scale as Rod’s, “Capture the Cube,” a project with FirstBank. To create the interactive project, Rod had to completely interpret Copper Mountain, a ski resort in Colorado. The final illustration would serve as a map for players to engage in a true scavenger hunt, so everything had to be right. “It certainly was a bit of a mind bender trying to work it all out. As people were actually going to use the map to find the cubes in the real world I had to ensure the map was very accurate,” Rod explains. “To start with I created a huge initial pencil rough as a guide using maps, satellite images and Google Earth to get all the features and layout of the slopes and runs correct.” Once he got the mountain just right, he had to fill it with all the skiers.
The scale of the final image is gigantic, and filling it was going to be a challenge. But Rod is an expert at creating individual characters and throwing in a few wild cards. “I had to come up with over one hundred crazy characters for all the cube location clues plus large selection of ringers for good measure,” says Rod. “Some of my favorites include a crashed UFO, someone zorbing, a Yeti, Easter Island head, a skiing hotdog, a man riding a space hopper, various clowns and some very lost penguins.”
Rod’s work is unique in that he’s consistently creating imagery that his viewers literally play with. Searching through the characters, finding clues, the experience is enchanting and fun. For Rod, that’s a key component to his illustrations. “It's good to work on projects where you have to create something fun that has to entertain and engage with the public,” says Rod. Capture the Cube will be running through April 2016, so you can still play!
Check out the full details and Rod's map on Capture the Cube’s site.
Rod Hunt Keeps it Spooky with Sony Pictures' 'Goosebumps'
Halloween is upon us, and everyone is getting ready to celebrate. Picking out their costumes, finding their spookiest selves, and partying with the others ghouls for the season. Parties are being prepared and the candy bowls are being filled, but there’s also a little shadow of scary growing thanks to Rod Hunt’s latest work for a popular new movie.
Rod teamed up with The Flock Agency and Sony Pictures to create an interactive game celebrating the release of this season’s Goosebumps, a horror comedy film based on the R. L. Stein teen book series. Rod illustrated a detailed high school Halloween dance with the people of the town decked out in their holiday best ready to party. “Where's The Creature?” is like a popular game you’ve played before where you must find the featured character. Rod created dozens of characters for this gymnasium party, and each of them are shuffled randomly so that every game you play is different from the last. As you find each one in turn, you realize how many real monsters are at this party turning it from a carefree revelry to a true spooky affair. “It’s the combination of fun, an activity that slows you down and a test of your observational skills,” Rod says about the game. “Plus the enjoyment of being engaged with some super cool artwork with lot’s of new things to see every time you look at it.” The movie, and the game, are angled at a young audience but it shouldn’t stop adults from enjoying either.
The unique opportunity that Halloween offers is the costume; taking on a different identity, dressed up as a reflection of what’s scary or fun. The only risk is that when everyone dresses a little creepy, the creeps begin to blend in. As you look closer at the game, you may notice something a little more sinister, if not also very fun. The impulse to dress up is a totally natural game for everyone, and inherent to our culture. “I think the whole cosplay thing plays into being part of a tribe and belonging to a group of like-minded people,” Rod says. “They could have been seen as being part of a similar shared cultural experience.” How frightening that the fun of costume dress up could be hiding the real baddies!
Take a look at the game here and try your skill against the demons of the night. Don’t let them hide from you!
Rod Hunt and Ikea Make a Home for Every Family
Since rising to incredible popularity over the last decade, Ikea has become synonymous with accessible interior design. Their massive collection and affordable prices mean that there is an Ikea piece that will fit into almost anyone’s life. But not everyone was aware of that. In fact, Ikea found a handful of families who felt left out of Ikea’s identity. So Ikea wanted to show them how much they already belonged.
Teaming up with BBDO, Ikea tapped Rod Hunt and famed Russian author Grigory Oster to bring some of Ikea’s stranger potential customers into the fray.
Over the course of months, Ikea conducted interviews and accepted submissions from unique personalities. Oster took those conversations and turned them into short stories that were finally compiled into a book called Kvartirovedenie, which can be translated to “Apartmentology.” Then the families worked with Ikea to the find the selection of pieces that were right for them and help them express their identities in their living spaces. Finally, Rod Hunt got familiar with ten of these groups and their new Ikea furniture, incorporating every element into a massive illustration that showed each family compartmentalized as if on one floor of Ikea. This illustration is completely navigable and interactive on their site as a game where you can explore the entire complex.
In Rod’s illustration these mini homes fit together like puzzle pieces, showing the irony of how these people who didn’t see themselves fitting in at all now flawlessly share their walls with families who are so different from them. At the end of the day it is proof that there is a space for every family, no matter what they look like, as long as we’re willing to help find them their space.
Check out Rod's full illustration, and the video where you get to meet these characters, below.
Rod Hunt and Kate Moross Get Personal on Oyster Cards
Transit is personal. Every day 1.1 million people use the Transport for London transit system to go home, go to work, visit loved ones, or see the city. Between the Underground, Overground, Boris Bikes, and London Buses, there are thousands of ways to access London, and every rider has their own style and preferences. The system is omnipresent within the city, and the Oyster Card is the key to the map. The Oyster Card lets riders access almost any aspect of the public transportation system, so it goes with any experienced Londoner wherever they go.
This season TfL teamed up with a bunch of artists to design a series of special edition wallets to hold these Oyster Cards. Rod Hunt and Kate Moross were two of these artists who put their personal experiences into the project.
Rod Hunt opted to take cues from the actual transit map. On his wallet we see a spread of bus lines moving, converging, and winding around each other. Stops are clearly marked and parks are ready for picnics. On top of the lines are mini double-decker buses, known as Routemasters, the red London icon, zipping from end to end. It's a combination of graphic interpretation and illustrative realism.
As the bus lines zig and zag over his design, between the parks and stops, his map spells out “London takes the bus.” This conceit wasn’t forced into existence, it was directly inspired by his experiences. “I found inspiration by looking at the Key Bus Routes in central London map and seeing that it almost looks like the map is spelling the word ‘Bus’ in route lines,” Rod explains. Sometimes you have to fight for ideas in the dark of night, and wrestle them into submission. But other times they reach out and smack you in the face.
Kate Moross' wallet features sayings and phrases from all around TfL. Using bold, saturated colors reminiscent of the bus lines and maps. From a distance the words blur into a bright camouflage, a distinctive aspect of Kate’s work. Like Rod, the inspiration for this design was taken directly from her own experiences riding TfL. “I ride a new Routemaster every day and I find myself looking at and reading the various stickers and signage around the bus,” she explains. “These polite messages, statements, and warnings are very much part of the Transport for London experience and so I decided to illustrate all the messages in a new Routemaster and highlight the words that other commuters might miss.” She’s taken an aspect of the bus system that might otherwise go unnoticed and put it directly in the pockets of the riders.
Transit is personal, and Londoners have their own personal affinity for the TfL system. “I love getting the bus,” Kate says, and these wallets let riders put that right into their pockets.
Rod Hunt Imagines the WWE Hall of Fame
Rod Hunt's mockup of the long-rumored WWE Hall of Fame is making the Internet rounds, already landing on DigitalArts, Kotaku, and ShortList.com.
Commissioned by WWE Magazine, Hunt drew tributes to World Wrestling Entertainment stars like The Hall of Hogan, The Heartbreak Kid Hotel, Life-Size Andre the Giant, Booker T's Spinarooni, Jerry Lawler's and Triple H's Throne Room, Junkyard Dog & Mad Dog Vachon's Dog Pound, and The Hart Family Dungeon. "The brief contained a list of the wrestlers to include, a title for each attraction, and a loose one-line description of a given area," Hunt explained. "Apart from that, the details were left to me." He researched the athletes to learn about their personae and WWE's visual style – "which helped me come up with The Hall of Hogan's mustached sign and bandanna exhibition, for example."
He then took to a sketchbook before submitting a rough draft to the client for feedback and layout purposes, and creating the final artwork in Adobe Illustrator with a Wacom Cintiq tablet. The main challenge, aside from a week turnaround, was "ensuring all the wrestlers were instantly recognizable when drawn so small," Hunt noted. "You have to be very economical with the detail when rendering their features otherwise they tend to look overworked."
"The response from the client has been great," he added. "They were extremely pleased with the results."
B&A Artists Get Innovative for Fast Company
A monumental article calls for monumental talent, which is why Fast Company asked three Bernstein & Andriulli artists to help illustrate their annual piece "50 Most Innovative Companies of 2013."
Serial Cut created the leading image "50" from a poly material and photographed it for the story. To demonstrate how the intricate piece was made, Serial cut made a two minute video that takes us through the process. Rod Hunt illustrated the sixth most innovative company UBER, the mobile app that connects riders with luxury vehicles for hire. Rod created a detailed board game to visualize UBER CEO Travis Kalanick's obstacle ridden journey and battles with city transit authorities as the company expands. Finally Bigshot Toyworks throws some magic on the collaborative software platforms Github and Parse with nerdy wizards. Tetris blocks were used to hint at control over multiple puzzle pieces as the companies have become crucial middlemen for developers all over the world.
Rod Hunt Takes on The Rolling Stones Logo
Illustrator Rod Hunt was selected as one of the designers for The Fifty New Logos Project to celebrate the 50th Anniversary of The Rolling Stones. With a brand as iconic as the Stone's Tongue, Rod wanted to create a 21st Century interpretation reflecting the digital age of bits, bytes & information. The project is curated by Alvaro Sotomayor from Wieden+Kennedy Amsterdam & creative Esteban Franco Prieto.
Best Piece of Advice Ever ebook and prints now available
Bernstein & Andriulli celebrated their latest book "Best Piece of Advice Ever" - a collaborative effort with Creative Social, designed by ilovedust - in London at the infamous Shoreditch space "Village Underground" on June 26.
The event featured talks from the leaders of the global creative community and a lively panel discussion, chaired by B&A Director of Illustration and Interactive, Louisa St.Pierre. Numerous artists featured in the book were also on-hand to sign books and talk about their inspiration and work, and Andrew Rae illustrated live his response to a stream of people's "best piece of advice" submitted to the website. A Samsung notebook and its signature stylus were his tools, and the images were projected onto huge screens for all to view, facilitated by interactive hot shop: Special Moves. See the whimsy and irreverence here:
In addition, Sir Peter Blake limited edition bags containing Kidrobot toys were gifted to those who purchased the book and tickets for the event.
The e-book can be purchased now at Blurb here.
Limited edition art prints from the book are available for purchase now from Jealous Gallery.
The Best Piece of Advice book was born of a simple yet quite fantastic question by one of the Socials at Creative Social Paris to one of the speakers - 'What's the best piece of advice you have ever been given?'
Jim Haynes, an accomplished fellow, notorious for the lively open dinner parties hosted at his Parisian apartment for 35 years responded "if you do something for someone, forget it immediately. If someone does something for you, remember it always".
Advice we try to adhere to every day.
The book collects the best piece of advice from each of the members of Creative Social, matches them with the talented illustrators and designers from Bernstein & Andriulli, and brings them to life.
It's a bigger idea that will live on way beyond the event, so we'd like to pose the question to you: what's the best piece of advice you've ever been given?
Submissions published here: http://www.bestpieceofadviceever.com/
[caption id="attachment_10083" align="alignnone" width="568" caption="Tristan Eaton"][/caption]
[caption id="attachment_10084" align="alignnone" width="568" caption="Andrew Rae"][/caption]
[caption id="attachment_10085" align="alignnone" width="568" caption="Rod Hunt"][/caption]
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[caption id="attachment_10087" align="alignnone" width="600" caption="Gary Baseman"][/caption]
B&A Artists Win in the 3X3 ProShow
Andrew Bannecker, Olaf Hajek, Thornberg & Forester, and Rod Hunt have been selected in 3X3 Magazine's ProShow Annual 2012. 3X3 is published three times a year and is the first magazine devoted entirely to the art of contemporary illustration. One issue a year is the international juried show annual which includes the best illustration in advertising, books, editorial, sci-fi, institutional, gallery, unpublished, and children's books.
Olaf Hajek received two awards from 3X3. His monograph was recognized in Books and he was also awarded a Distinguished Merit in Gallery. Rod Hunt's illustration for the cover of the book Looking for Transwonderland was awarded a Bronze. Andrew Bannecker's illustration "Fleet" was recognized in Unpublished. Finally, Thornberg & Forester received Silver for their Animation work on two pieces, Dice and Gel 2011.
The awards issue of 3X3 Magazine will be published later this summer.
B&A Illustrators in the American Illustration 31
Tatiana Arocha, Thornberg & Forester, Olaf Hajek, John Hendrix, Rod Hunt, Peter Kraemer, Yuko Shimizu, and Simon Spilsbury make the list for this year's AI-AP American Illustration 31. The annual competition recognizes the best illustrations from the past year. A distinguished jury of editors from Rolling Stone, Men's Health, Random House, The New York Times, and Young & Rubicam selected the best from 2011 that will be published in a book later this year.
Peter Kraemer's entry was his illustration "House of Heroes." The piece depicts the doorbell of an apartment tower and each name belongs to a superhero from movies and comic books. Tatiana Arocha's entries are two of her children's illustrations, featuring colorful and bright characters. Thornberg & Forester's entry is a composite illustration of the subway at DeKalb Avenue in New York. Olaf Hajek was recognized for his personal commission "Black Antoinette" for a private collector.
Four illustrations by Yuko Shimizu made the list. Two illustrations are from the upcoming chidlren's book Barbed Wire Baseball, about a baseball player in a Japanese internment camp during World War II, out next year. A commissioned illustration for Playboy and one of her covers for the monthly comic book series "The Unwritten," were also recognized. Three illustrations by John Hendrix, two from his "Drawing in Church" series and his commissioned piece for Rolling Stone's Rock Trivia issue, were selected. Rod Hunt's cover for the book Transwonderland: Adventures in Nigeria was also selected. Finally, two of Simon Spilsbury's collage drawings made the list.
Read more about the AI-AP American Illustration 31 here.
Rod Hunt Illustrates 101 Sites for the Circle LineRod Hunt creates a colorful, new interactive map for the Circle Line. The cruise line is the only one exclusively dedicated to sightseeing. The boat does a full-island circumnavigation of Manhattan and offers magnificent views of the skyline year-round. Hunt created the new 2012-2013 interactive online version and the print version, available in tourist centers and hotels around the city. The map displays the boat's route as well as landmarks such as The Empire State Building, The Statue of Liberty, and Yankee Stadium.
Click here to see Rod Hunt's interactive map for the Circle Line.
See more of Rod Hunt's illustrations here.
Rod Hunt Illustrates Breakfast for Quaker Oats
Rod Hunt collaborates with Hornall Anderson Design in Seattle on illustrations for Quaker Oats. Hunt created original back of box artwork for two Quaker Oats cereals, Life and the new Crunchtime. Five different versions of the illustration were created for the Original, Cinnamon, and Maple Brown Sugar flavors of Life and the Strawberry and Apple Cinnamon flavors of Crunchtime.
Hunt was asked to create a highly engaging "seek and find" game for the back of box. He illustrated the busy morning of an typical kid before school, inside the house and around the neighborhood. A variety of clues are hidden in the colorful and vibrant illustrations and kids are tasked with answering a set of questions with them. Hunt added subtle differences to each illustration to differentiate between the different flavors.
See more of Rod Hunt's illustrations here.
Illustration: Rod Hunt
Designer: Kathleen Kennelly Ullman
Production Manager: Lindsay Trop
Account Supervisor: Laura Masters >
Rod Hunt Illustrates the Olympics for Royal MailRoyal Mail is releasing a presentation pack of new stamps in anticipation of the 2012 Summer Olympics and Paralympics in London. Rod Hunt worked with Hat-Trick design to illustrate the packs.
Illustrations of summer Olympics and Paralympics sports are featured on both sides of the pack. Expert commentary on the featured sports is included on both sides as well. The packs went on sale last week, exactly a year before the Olympics open in London. They can be ordered online here.
See more of Rod Hunt's illustrations here.
Rod Hunt Wins Silver at the Clio AwardsRod Hunt's illustrated campaign, "Welcome to the World of Sex" for AIDES, was awarded Silver in the Public Service-Print category at the 2011 Clio Awards. The annual Clio Awards recognizes the best in advertising, design, interactive, and public relations. The awards ceremony was held on May 19th at the American Museum of Natural History in New York City.
Hunt's illustration for AIDES, the first French HIV/AIDS prevention non-profit organization, depicts a sex theme park with the tagline "The safer you play, the longer you stay." The illustration replicated the look and style of a real theme park. AIDES wanted the campaign to have a fun, positive message instead of one full of fear. Kelly Grubb of Goodby, Silverstein & Partners says they wanted, "something fresh and interesting that hasn't been done before" and that the campaign " embraces the positive aspects of sex with a condom."
The map was handed out at the Museum of Sex in New York City and appeared in city newspapers. An iPad game is forthcoming as well.
See more of Rod Hunt's illustration work here.
Award: Silver - Public Service
Advertising Agency: Goodby, Silverstein & Partners, San Francisco
Executive Creative Director: Erik Vervroegen
Art Director: Nick Spahr, Chris Valencius
Designer: Chris Valencius
Account Executive: Francois Grouiller
Copywriter: Spencer Riviera
Illustrator: Rod Hunt
Producer/Art Buyer: Kelly Grubb