Discovering New Dimensions with Joe Pugliese, The Duffer Brothers, and Wired
It’s only been three days since Stranger Things 2 dropped on Netflix and thousands of viewers have already blasted through the whole season of television. And it’s surprising it’s taken even that long. When Stranger Things first debuted on Netflix last summer it was the breakaway hit, and with the second season only a few days old, expectations and anticipation for the third season are already becoming rabid. It’s all thanks to the Duffer Brothers, Matt and Ross, identical twins and creative collaborators. All eyes are on the brothers as they bring us in their world, and Wired Magazine invited Joe Pugliese to photograph them for their latest issue.
The aesthetic of Stranger Things is unique and easily identifiable, but Joe wanted to avoid those tropes. “I didn’t want to freeze them in the show that they’re currently working on because I always feel like portraiture lives on long after the people we photograph are tied to a specific project,” Joe explains. “I wanted to allude to the work that they do which at the core is an exploration of dimension - different dimensions and things living on in other ways and in other places.” To reflect the idea of multiple dimensions, Joe had the brothers play with mirrors and then used those reflections as a kind of visual game with the camera.
Being identical twin brothers, there’s a lot of space to make visual jokes about reflections or similar looks, but Joe wanted to avoid all that. Instead, he found that all stereotypes about identical twins are completely absent from the way the brothers present themselves. As a photographer, it was his responsibility to present that in his work. “They don’t feel like identical twins in person. I actually wouldn’t guess that if I had met them, I would say maybe brothers or fraternal twins,” says Joe. “They don’t come off as really even the same kind of vibe.”
Those differences are crucial when collaborating. The two have known each other since conception and choose to work together every day, and their separateness ensures they better each other. But Joe is quick to point out that they’re perfect equals, and he wanted that to show in the imagery. “I didn’t want them to ever feel like interchangeable in the photo, but I also didn’t want there to be a lead and a non-lead in the image, so I took care to switch them around at will,” says Joe. “They don’t present themselves as interchangeable but they also don’t present themselves as one dominant, or one stronger personality than the other so I wanted to respect the fact that they are definitely on equal footing.” Luckily, Joe and the brothers were able to explore and try new things because Wired offers the creative freedom to get the right images.
“They are one of the few that gives me that much freedom to just guide it,” says Joe about Wired. The magazine, and photo editor Ruby Goldberg, support Joe in every way making it possible to create amazing photographs.
Joe Pugliese Gets Creative with A$AP Rocky
A$AP Rocky is practically indefinable. He rose to fame thanks to a sparkling career in hip hop but quickly became a fashion authority, and a generally creative phenomenon. All celebrities influence their fans, but few have the kind of impact that Rocky has. It’s not just that he reaches a lot of people, but brands all over the world seek to benefit from his taste and style – he’s a collaborator, not a spokesman. So when Courvoisier reached out to Joe Pugliese and asked him to photograph Rocky for their latest campaign, Joe was psyched. “He’s much more than a hip hop artist, he’s basically a creative force, creative director in his own right,” Joe says. “The opinions he had and the taste level that he brought to the shoot was key. I don’t think a lot of people could have pulled it off like he did.”
The premise of the shoot was different from the work that Joe is normally called to do, but instead of getting caught up in what was different, Joe looked at what was the same and how to use that to the advantage of the project. “I’m generally an editorial photographer so I wanted this to look like a portrait of him that seemed authentic like I would have done for a magazine,” Joe says. “I didn’t want it to be like he was dressing up for the part and I feel like we got to a place that looks like something as authentic as we would have shot editorially.” In order to engender that relationship between the audience and Rocky, Joe needed to be able to control every aspect of the shoot. So he did. They built the entire set from scratch, placing every hanging jacket and swatch book and spool of thread to maximize the communication – and if you notice the bottle of Courvoisier in the shot, even better.
“We wanted to create an intimate space with him,” Joe explains. “He’s someone who has these moments of creative expression and that could happen with no one around and that could happen at the tailor. So we wanted to make sure that he was surrounded by something that is authentic and curated.”
It’s not every day that a photographer gets to work with a subject whose creativity is in demand all over the world. Typically their subject is a personality they must reveal or a model whose shape works perfectly for the desired goal. But Joe was able to work together with Rocky and use him as a creative asset instead of just as a subject. “It was inspiring. I was happy that he had opinions. I was happy that he had an image that he wanted to see accurately depicted, and that was a lot more fun to me than someone who just let us do whatever we wanted, especially in the world of advertising, authenticity is everything.”
Joe Pugliese Gets Comfortable with the US Women’s Hockey Team for ESPN
Last year when Joe Pugliese shot for ESPN’s The Body Issue he worked with two athletes who trained and competed mostly outside in gorgeous – or at least warm – weather. But this year, Joe met up with six members of the US Women’s Hockey team in an ice rink to take some very active (and very naked) photos of the athletes. Kacey Bellamy, Brianna Decker, Meghan Duggan, Jocelyn Lamoureux-Davidson, Monique Lamoureux-Morando, and Alex Rigsby bared all on the ice for Joe and his crew and had a much easier time than Joe did. “The ladies were less affected by it than me and my crew,” says Joe. “I was freezing all day and they were wearing nothing and it didn’t seem to bother them at all.” Even with the extreme temperature, these ladies were in their element and it shows in every frame. Joe, on the other hand, had a few adjustments to make.
“Doing a photo shoot on ice was a much bigger challenge than I could have imagined. I’ve never shot anything on the ice and I took for granted the idea that when I shoot my feet are firmly planted on the ground and not slipping,” says Joe. “The way I shoot I move in and I pull back and that changed immediately. When I started shooting I had to move very slowly and deliberately and thoughtfully. So that played a factor.” After shifting his shooting style slightly, the day became just like any other shoot. He framed up each shot while the ladies were in robes, and once each look was ready to go the athletes disrobed and Joe fired away. Each image is so carefully and technically calibrated that Joe didn’t even have time to get distracted by anything other than capturing a fantastic series of images. After all, that’s what they were there to do.
ESPN's annual The Body Issue gives all of us the opportunity to see our favorite athletes in ways we almost never get to see them, which can be tantalizing on one hand, but it is much more than that. Athleticism is often presented dominating, overpowering, and blunt. But images like what Joe captured with the US Women’s Hockey team can teach us a more graceful lesson: “It’s to not hide your strength,” says Joe. “These women are in the shape of their lives. They’re all very proud of how hard they work and what that does to their bodies and I don’t think it crossed anyone’s mind to not want to show that. I think it’s revealing to show the athleticism of a sport like hockey which is usually hidden by so many pads; they don’t have the same benefit of a gymnast or a runner to show their body. Underneath all that armor they’re absolutely well-tuned machines.” Not all of us have bodies like finely tuned machines, but they are what we have and this annual issue reminds us that what we have is ours, we live in it every day, and we can be just as vulnerable as anyone else. It’s not only our bodies we can work on, we can also work on loving them no matter how they look.
Joe Pugliese Wins Bigly for The Hollywood Reporter, and We're Not Tired of It Yet
He might not like us telling you this, but Joe Pugliese is a total nerd when it comes to Saturday Night Live. He loves the show and has for decades, so whenever he gets the opportunity to photograph the cast, producers, writers, it’s always something that he leaps at. This week SNL will close out the current season, but it will go down as one of the most consequential in the show’s history because of the incredible work the cast has done lampooning the Trump administration. Mocking the President isn’t new for the show, but this season has gone in a slightly different direction. “SNL has always poked mild fun at Presidents and this is another level, this is almost like activism in a way,” says Joe.
The Hollywood Reporter invited Joe to photograph this SNL Trump Administration, creating something of a historical document to remember the work these actors and writers have done. “I don’t generally like to inject humor into my photos, that’s sort of a little bit out of character,” Joe explains. “But given the opportunity I felt like it was important to document this cast of characters doing what they do the same way I would have wanted to with Monty Python troupe doing what they do, just to get it down as a record.” Joe met the cast at New York City’s The Rainbow Room and brought with him paparazzi photographs from the Studio 54 era to show the actors. He wanted to replicate that feeling with the cast, let them imagine that the Administration is the coolest kids on the block, living it up in one fantastic night. Communicating with the actors in that way was the key to making this shoot work as well as it did.
Since Joe gave the actors their ‘scene,’ as it were, these incredible improvisers just let go and played. By offering them the freedom to jump into character, Joe’s job became smoother. “If I had to photograph Alec Baldwin as Alec Baldwin, New York actor, comic actor, that would have been really hard if he weren’t in character,” says Joe. “As soon as he put on that wig it’s easy, he didn’t even need to think about it. None of them did. They all did their characters and had a lot of fun with it.” Instead of coaxing these moments out of each of the actors, Joe got to sit back and play audience for these experts. And they delivered.
Joe sees his job as a photographer to be witness in rooms and situations that the rest of us can’t be in. He’s our emissary. He reports back to us not in words and quotes, but in moments frozen in photographs, evoking the emotions that he experiences while he lives them. It may seem like a catalogue of photographs of actors in character is contrary to that goal, but Joe explains that in this particular instance it’s actually exactly that. “We’ll look back on this in ten years and say that was a moment where politics and entertainment really collided,” says Joe. “With Trump’s victory a lot of people have become activists whether they’d like it or not. I feel like with the way people communicate now, everyone has a channel or an outlet, a voice, they have their own headlines to write in social media, and there’s a general low level feeling of activism across the board whereas it used to be just the really passionate people be the activists.” Elections are an amazing reminder that democracy is a process and everyone’s voice counts. SNL’s work this season is an extension of that, of the burden of citizenry. Even if it comes with a laugh.
Joe Pugliese Spins 100 at The Price Is Right
\The Price Is Right is an American staple not just because it’s been around for forever, but because every episode feels just like the last with the same excitement, same games, and a deep vein of authentic joy running through every minute. It’s immediately recognizable to anyone who’s touched popular culture even on a surface level, and that’s one of the reason that Joe Pugliese chose to highlight the shoe as a part of his ongoing collaboration with LA Magazine. They’ve invited him to serve up a new library of Los Angeles themed images every month and this month it focuses on that incredible show. “I’m coming up with all the ideas of iconic, lasting, but not necessarily cliché LA institutions,” explains Joe. “The Price is Right is like the most lasting symbol of Showbiz to me. There have been a lot of strong icons in that world but not any that have lasted this long. It’s literally unchanged since 1972.” The show’s recognizable icons, like the colored set and graphic name tags drum up inside each and every viewer a pang of nostalgia that will never go away.
The games are fun, and Drew Carey has been a magnanimous replacement for Bob Barker, but the show is really about one thing: the folks in the audience. “It’s all about the contestant on that show so the crowd is the draw, so I thought it made perfect sense for a portrait series to give us a cross-section of who is attracted to that part of Hollywood,” Joe explains. The Price Is Right isn’t just visual nostalgia, but also reminds us of a different kind of Hollywood that has since disappeared except for on The Price Is Right. It’s an era where daily heroes were plucked out of obscurity and showered with riches, in cash and prizes, thanks to good luck and a little bit of skill. We still have other shows like Jeopardy and Wheel of Fortune, but The Price Is Right somehow feels more possible, more accessible. Somehow it feels both an inevitability and an impossible dream.
To get these richly full portraits, Joe looked to the audience and asked them to have the experience of the show in front of his camera. “I picked people out of the crowd and had them come over to a makeshift studio we set up just outside the line so they came into our little hut that was private,” Joe explains. “And then I would ask them about what brought them here, or what are they going to do if they picked, or how excited they’ll be if they say your name and ‘Come On Down!’ Everyone was just so jacked up that they had no problem reenacting their reenaction.” Joe stood in for all of us in these moments, witnessing the boundless energy that comes with tapping into the emotional history of the show. The Price Is Right is such a unique microcosm in American life, one that is at once immediately recognizable and just out of reach for all of us.
Joe, to his credit, gives us a piece of that impossibility.
A President's Tribute with Joe Pugliese and People Magazine
When the world first learned that the 43rd President of the United States, George W Bush, was going to spend his retirement painting there was collective confusion. After nearly a decade of being a war President, picking up a brush and a palette was unconventional to say the least. But it might have been the perfect pick for this controversial figure, and a way for the country to reflect on his time in office. This month, Bush’s first book of paintings, “Portraits of Courage” hit the market and People Magazine invited Joe Pugliese to photograph the painter statesman. “It was an easy fit but I think it was surprising,” says Joe. “I didn’t realize he was doing any kind of press right now so it was a nice surprise. And also I liked that there was some heft to it, there was some reason for him being back in the spotlight. So it was right up my alley.” The book is a collection of oil paintings of military veterans paired with their stories. It’s a tribute as much as an expression.
Joe opted to arrive at Bush’s home with a small crew to keep the atmosphere intimate and reduce barriers that would stand in the way of Joe capturing the most honest portrait of Bush that he could. “I’ve always heard that he’s extremely affable, he’s a real friendly character, he connects with people. I expected that he would be gracious and nice and also sort of chummy which is what I’ve heard about him and he totally was that,” Joe explains. Bush’s legacy is complex, but focusing on painting allows the conversation to shift from the choices he made as Commander in Chief to America’s veterans and the art form he’s chosen. It’s a great way to engage with the Bush the man instead of Bush the President.
“The way he talked about painting was really refreshing for me, actually,” says Joe. “He makes no bones about the fact that, he’s even said that, the most valuable part of his painting is his signature. He is doing this out of sheer love for it and it’s something that I appreciate.”
The shoot didn’t just surprise Joe, but also everyone who caught the first look at it. This is the third high-profileshoot that Joe has executed with People Magazine and their Director of Photography, Catriona Ni Aolain. Just recently he’s photographed Donald Trump, Hillary Clinton and now George W. Bush for this Magazine that more and more is proving themselves to be at the forefront of investigating not just the day’s most important political stories, but the human stories underneath them.
Joe Pugliese Reveals Donald Glover's Every Angle
Donald Glover has proven himself to be one of the most fascinating artists of the last couple years. We’d go so far as to call him the first real Millennial artist. More than enough ink has been spilled over the existence of the Millennial generation, but if there’s one feature that separates the generation from the ones before it is multidisciplinary focus without obsessive self-promotion. Glover went from being a (very young) writer on 30 Rock to starring on Community, to starting his musical career as Childish Gambino, to creating and starring in the Golden Globe Award-winning Atlanta, to being cast as Lando Calrissian in an upcoming Star Wars movie. It’s an exhaustive CV for anyone twice his age and if you’re not paying attention you miss more than half of it. Wired noticed enough to include a feature on the artist and invited Joe Pugliese to photograph a series of portraits for the story.
Joe has been exploring how to display the multifaceted nature of his subjects through his work, bringing everything together into single images. A little over a year ago Joe photographed a handful of creatives for their cover story ‘The New Professors’ that covered the growth of Beats into Apple Music, and a series of figures involved in creative education. Those images utilized shutter speed and color to bring depth and movement, a technique that Joe brought back for this story with Glover but as one part of a variety of techniques to tell the full story of who Glover is.
The story features no fewer than five different photographs of Glover, with the banner image being a portrait that features the same camera movement that Joe used in the aforementioned Wired story. Each subsequent image reveals a different aspect of the artist, and plays with a different side of his creative life. There’s a still moment in the darkness that exudes power, this is the creator, the producer, the visionary. At the very next turn is the next image where Glover is draped in Gucci and Cos, holding an afro pick like a scepter – this is the comedian whose sharp and earnest sense of humor demands an easy laugh and a thoughtful response. In turns we see him tearful, contemplative, clear. It's impossible to distil an entire human into one photo or even a collection of photos, but as Joe has told us before instead of trying to fit someone into one sitting he reveals what he meets, expressing his experience with the subject on film, acting as a proxy for the audience. Joe is our eyes, reflecting who he meets in the edges of the frame. He found a lot with Donald Glover, so he had a lot to show us.
The Girls Are Back In Town With Joe Pugliese
You’ll be forgiven if you haven’t gotten to Stars Hollow, Connecticut yet. The fictional town is the setting for Gilmore Girls, the dramedy series that captured the hearts of millions of viewers over seven seasons, more than 150 episodes, and launched the careers of Melissa McCarthy, Chris Pratt, Alexis Bledel, Jared Padalecki, and Milo Ventimiglia. Gilmore Girls follows the trials and tribulations of a single Mom Lorelai (played by Lauren Graham) and her daughter Rory (Bledel), wrapping up after seven seasons not by jumping the shark but instead continuing the story of real lives lived well through development and growth. But the show didn’t end there, this fall it came back in four 90-minute episodes on Netflix and the streaming giant invited Joe Pugliese to help them create the a public face for the event. The new series is called “Gilmore Girls: A Year in the Life,” and Joe was tasked with bringing that concept to life through his shots which is exactly what he did.
He spent the day mostly with Graham and Bledel, focusing on portraiture, and engaging the moments that we mark as passages in time - as well as just capturing beautiful imagery. “It’s one of those types of shoots when you get so many assets and then it’s a surprise when you see it,” says Joe. “It’s rare that they shoot one thing specifically for one usage and it ends up that way. These days their using all the assets across so many different platforms.” Photographing as much imagery as he did, it was impossible for Joe to know where each of the images would appear so it was a surprise to see an image of the women holding coffee mugs up like smiles as a billboard in Los Angeles. But that’s part of the fun.
Joe’s job is get the best pictures possible and then let his client, Netflix in this case, use them to the greatest effect. He takes care of the images, and they introduce them to the world. “I usually look at these thing purely from a photographer’s standpoint, which is my favorite portrait, but that doesn’t necessarily mean it works best for advertising,” says Joe. It’s a different animal from editorial work, which Joe does a lot, but at the end of the day it’s always about making a photograph that’s as engaging as it is gorgeous.
Joe Pugliese and the Responsibility of the Artist
Over the last decade, Joe Pugliese has photographed some of the most familiar faces in politics from all points in the spectrum. With that comes a responsibility that not all photographers heed but one Joe has taken to heart.
Whenever he sits down with a subject it’s Joe’s job to take photographs but more than that he’s a proxy for his viewer. To responsibly take a photograph he must understand the person sitting in front of him and have a point of view about them to see how they fit into the world. But if he’s going to come back with an honest portrait he cannot let those opinions color the outcome. “I’m meeting these people on behalf of the people who are looking at the photo. I do still give a lot of thought to the idea of bias and authorship as a photographer. I don’t want to take advantage of that,” explains Joe. “I don’t want to overtake the viewer’s experience of the subject with my beliefs on that subject. I want to present and not skew. Everything is way more heightened than it was even 8 years ago. I think now it’s even harder to stay neutral.”
Last year, Joe was able to spend an entire day with Donald Trump soon after he announced his candidacy. Over the last 18 months Trump's public image has been solidified, but when Joe tailed him public opinions were still shifting. Joe had his own opinions of Trump but walked into that day with a fresh pair of eyes to translate the experience in the most honest way possible. “If I’m sitting across from somebody in a portrait session I’m going to read their attitude and I’m going to have a human response to the energy that they’re giving off,” explains Joe. “At this point as a portrait photographer I don’t really even know what it is I’m reacting to and how I’m shooting it; I don’t have any preconceived notions. The camera fires when what I’m seeing matches the way I’m feeling with this interaction. So it becomes autopilot.” Joe removes himself from the process in such a way that it becomes purely reactionary. We end up seeing images that are not only unplanned but were captured through a visceral process. It’s not that Joe is revealing hidden moments, but is instead taking out the manufactured ones. He’s not removing a mask, but showing a mask for what it is when he sees it. “I try to show what was happening on the day.”
Just recently Joe was able to photograph Trump’s opponent Hillary Clinton and her Vice Presidential nominee, Tim Kaine. It just so happened that this duo was having a good day so the photographs represent that. But Joe’s not going to force them into a different energy just because he has an idea of what the images should look like. “This was pre-pneumonia. They were on the campaign trail, they were doing a lot of press, that day they were opening up the plane to outside press. She was happy to do this round,” says Joe. “It was easy for me to do one of them cheery and laughing but it could have also gone the other way where they’re very, very stern and focused and I would have had to portray that as well.” As an artist, all Joe can offer is what shows up in front of his camera on that day.
Obviously, all photographers deal with these same challenges and they all solve them in their unique ways. When he’s looking for guidance he looks to Richard Avedon who he calls the “Gold Standard” of portrait photography. For every successful shoot that Joe has, he has another that doesn’t go as well. Case in point, just last month he had a sitting that he anticipated would turn out much better than it went. It was especially shocking after a few weeks of great shoots. His subject just wasn’t feeling it and there was little Joe could do to shift that. It was what it was. “It doesn’t matter who you’ve photographed in the past or all your successes, it all comes down to that one interaction on the day. So it was suitably humbling after this run of subjects liking my pictures,” Joe says. But everyone has those days.
“I also see inspiration in someone like [Avedon] because he had a lot of duds and it’s kind of like the Babe Ruth strikeout stat,” Joe says. “If you really delve into the non-curated world of someone like Avedon or [Irving] Penn, and you see their advertising work or their in-between editorial work, the stuff that never made it in the monograph as a photographer you have a little sigh of relief that it happened to everybody.” Joe points to a disastrous shoot that Avedon did with President John F. Kennedy and Jackie Onassis. The images are stilted and posed. They’re cold like a mall portrait session. Avedon knew what he was getting wasn’t working so he presents it in his book as a contact sheet, showing us all the photographs. In a way it’s Avedon tipping us his hand, showing us everything he got. Everything. Even when the photographs aren’t great, even when the connection isn’t there, it was Avedon’s job to be our proxy and bring us into the room that day.
The only way a photograph can be more successful than the ones that Avedon got with JFK is by cultivating trust with a subject. To Joe, that’s one of the most precious elements. “I always want somebody to feel safe while they’re being photographed,” Joe says. “This is a personal endeavor as an artist and you’re not going to get it right every time.”
Joe Pugliese Maximizes Efficiency for Netflix and Christopher Guest's 'Mascots'
If you’re unfamiliar with Christopher Guest’s work you have to know that he perfected the mockumentary genre. His films ‘This Is Spinal Tap’ and ‘Waiting for Guffman’ are timeless classics, and each following film has brought the form to a new level. The writer / director has brought with him a cast of actors who find a home in almost all of his work, and his latest film for Netflix, ‘Mascots’ is no different. Joe Pugliese was on hand to help Guest and Netflix create promotional materials for the piece, something that Joe does all the time. The cast of a Guest project is unique since the improvisational form requires them to live all the way inside their characters and photographing them is a different experience. “They are already in character, they know how to be in character,” says Joe. “They know what their character would or wouldn’t do which makes it a lot easier than photographing someone who is not in character, who needs direction and thinks about how they’ll look.”
To create all the assets that Joe needed for the press surrounding ‘Mascots,’ he and his team had to take advantage of every moment they had with the actors. In addition to shooting for traditional marketing, they also created tiny videos for digital collector’s cards. There was a lot of work to do with each subject, but Joe was able to complete it by maximizing productivity. “It was a bit of an assembly line. We had to do the motion, then we had to do publicity stills, then we had to do two poster concepts, then we had to do a shot on grey seamless for other needs. So we really were taking each persona and pulling them through. It was really efficient that way.” He did all this while the actors were filming the movie, squeezing these comprehensive shoots into their breaks. It was a lot to juggle, but something Joe has done in the past.
Joe has worked with Christopher Guest before, the first time was about 15 years ago when he worked on ‘A Mighty Wind.’ It was an incredibly collaborative process where Joe created thirty different fake album covers for the music-centric film. “I’ve worked with him many times, so this was the latest in being able to contribute to his movies,” says Joe. “It was really great. He’s always been a comedic hero of mine. I grew up completely obsessed with Spinal Tap, so meeting him and working with him and working with these actors was pretty spectacular.” Working with a hero is one thing, but collaborating with them brings it to a whole new level.
ilovedust Builds Communication with LA Magazine
Language is a construct – we know how that sounds. Bear with us for a minute. Thoughts are like little building blocks that we stack on top of one another, and with each little thought we create real communication. Through this process of linguistic carpentry we’re able to take ideas in our heads and essentially beam them to others’ using a process that is half mystical and half construction. Ilovedust butted up against this exact idea in a recent issue of LA Mag for a story that featured Ava Duvernay, with photography by B&A photographer Joe Pugliese. The collective created original typography to match the story, and use the opportunity to explore. “We created a wide selection of options, and after a few rounds of modifications we landed on this modular 3D type treatment,” explains Elliott Grubb, the lead CG Designer at ilovedust. “The modular system enables us to create a selection of ‘objects’ in 3D, almost like pieces of sculpture, that when arranged together can then create a very unique type face.”
The depth of the typography is evident through color choice and shadow, blending together to take lettering that’s presented in two dimensions and pulling it into the third. “This was definitely inspired by woodblock lettering for sure,” says Elliot. “As you see a lot of that style around we wanted to explore how it could be pushed further, so rather than each letter being one block we created almost a jigsaw of pieces that could be combined together over and over to create a modern interpretation of the wood block athletic.” In many ways, letters are like pieces of a jigsaw puzzle that we combine and reconstruct into words and sentences. ilovedust took this concept to its very limit, referencing the building and variable nature of language inside to typography.
“LA Mag was great to work with, they gave us a lot of free reign to make this commission look the best it can,” says Elliot. In fact, ilovedust worked with LA Mag in a collaborative process all the way from the very beginning to end. They worked together to pick the shapes, the colors, the styles. It was truly a group effort, and one that paid off. “It was very much a collaborative effort,” Elliot says. “And we look forward to working with them again very soon!”
The First Presidential Debate
If everything goes as planned tonight’s Presidential Debate will be the most watched debate in American history, and likely the world. The 90 minutes that the candidates will spend on the stage together with Lester Holt will be the most viewed political discussion in human history, an event that will not soon be forgotten by those who watch it.
As an artists agency we’re lucky that we constantly butt up again history, and tonight is no different. A handful of our photographers have met with Hillary Clinton and Donald Trump for various projects and we present a selection of that work here.
Most recently, Hillary Clinton sat for Joe Pugliese with her Vice Presidential Nominee Tim Kaine. It was a quick, productive shoot for People Magazine that struck the tone Clinton was probably angling for. She comes off as warm and open, both elements her fans love and her detractors say are missing.
Joe has also photographed Trump. Last fall he tailed The Don for a day from the office to the street, to receiving adulation from his fans. It was the early days of the campaign long before anyone could even guess he’d be the nominee. But here we are a year later and it’s all eyes on Trump as he prepares to take on Clinton who has, arguably, been preparing for this moment her whole professional life.
Through his own storied career Marco Grob has also had the opportunity to work with both Donald Trump and Hillary Clinton, bringing his signature gravitas to these two political animals that have their own versions of what leadership means. Marco also embedded in Obama’s White House, giving us looks at what the Presidency means that we haven’t seen before.
In 2012 when Barack Obama was Inaugurated for the second time, Stephen Wilkes set up for his signature ‘Day to Night’ series, photographing the whole day that hundreds of thousands of Americans collected on the National Mall to watch their President take the oath of office for the final time.
Finally, Douglas Friedman had the opportunity to photograph Hillary Clinton in 2013 for the cover of New York Magazine in a shoot that decontextualized this woman who brings with her a career of work and controversy, offering her up unadorned and markedly human.
Joe Pugliese Gives His Sunday Best
As a culture we’re always talking about religion, we’re always talking about faith, especially during Presidential Election cycles. The question of faith is crucial to how many of us operate within our lives. But those experiences are incredibly personal, describing a relationship with the unknown. Every person’s faith has a unique expression and LA Magazine wanted to capture as many of those expressions as possible. They asked Joe Pugliese to help them do it, and Joe was excited about the challenge. So he set out to do his own exploration of faith in LA, and show a story beyond the surface aesthetics of how we understand contemporary religion and practice. “So much of the imagery associated with religion and places of worship is the structures and the traditions,” says Joe. “What I liked about the Baptists is they really do have this tradition of getting dressed to the nines on Sunday. It’s women in hats and men in suits and I wanted to touch on that as practice in LA.” He got in contact with Trinity Baptist Church in Jefferson, and their leadership was happy to cooperate. But they had no idea if anyone would actually sit for the portraits.
“I didn’t know if I would get a dozen or two dozen or anything, and I was quite nervous when they were in the first service in the morning,” says Joe. The pastor let the congregation know what Joe was doing, but couldn’t volunteer anyone. It would be up to the attendees who might be interested in being photographed. The service completed, the doors opened, and Joe got a few interested subjects at first. “I started photographing a couple people and when I was done there was a line up of about 50 just waiting,” explains Joe. “Then for about three hours I photographed over 150 parishioners.” That’s a new subject almost every minute. That’s a lot of people.
Photographing that many people back to back, with seatings that were essentially 60 seconds each, is an incredible demand. Even more demanding is getting really great images from that short time. But Joe’s expertise kicked in and he took advantage of every moment. “It was just an absolute thrill. It was totally extreme sports of photography,” says Joe. “I always want to engage with my subjects, I don’t want to just put them in front of the camera and start taking pictures. It’s inextricable from my method. Even when pressed for time I really feel that half of what I do is engage on a human level. They all responded to it, they were all real people, they were laughing and loved it.” Of course it was Joe’s experience and skills that drew out these incredibly personal moments that light up in the photographs. But also, maybe just maybe, it was a little bit of faith.
Joe Pugliese Expects the Unexpected
Joe Pugliese has been on fire this summer. A veritable catalogue of editorial work has culminated in an incredible collection. Three of the projects we’re most excited about were his shoots with Andy Samberg for Outside Magazine, David Chang for Wired, and Ariana Grande for Billboard. “They are all people who have been photographed many, many times, and all of them came with their own set of expectations,” says Joe. With each personality comes a different kind of shoot and Joe was able to adapt to each of them.
As an actor, Andy Samberg is known for his incredible skill of bringing the unbelievable to life, shaping characters that are riotously funny. But Joe wanted to go in a slightly different direction. “I don’t consider myself a comedic photographer, so I asked Andy that while I wanted it to be a funny situation, I wanted his expression and feeling to be one of sincerity and introspection,” Joe explains. “I kept referencing Buster Keaton as being a great stone face. Andy can pull that off. He’s funny to look at. You just know that hilarity will ensue.” Joe stepped back and let Samberg’s natural energy take over, resulting in images that are more subdued than what we’re used to seeing of Samberg, revealing something about this famous face that’s entirely fresh.
On the other side of the spectrum, David Chang is a naturally subdued person. That quieter energy presented an opportunity for them to create something a little subversive. “We laughed and joked about how obvious a knife is for a chef photo, but honestly he is comfortable with that identity and I think he took to it in a more relaxed way,” says Joe. “He wanted to be genuine and that’s what I was after as well. He’s not trying to fit into the mold of anything and I didn’t want the shoot to fit into the mold of a chef shoot.” They took a trope often used in food personality photography and turned it into something of a self-effacing joke while displaying confidence. These images are working on many levels, just like Chang’s food. You can take the bits that taste good to you.
Ariana Grande is no stranger to playing to the crowd, routinely performing her music to thousands of fans. She’s not shy. So when she arrived on set with her own ideas Joe was ready to listen. “She really guided the creative decision to do the head wrap in the towel shot, that came out of the blue on set,” says Joe. “She really had a thing for these glasses and we didn’t know that she was bringing them. She really wanted to play with that type of wardrobe, it’s kind of like a Breakfast at Tiffany’s kind of feel.” It was a unique moment, and one that Joe knew how to maximize. He remained agile to take the best of what was in the moment and turn it into something beautiful. When you photograph as many personalities as Joe does you have to expect the unexpected.
Joe Pugliese Goes Full Throttle for the ESPN Body Issue
What’s clever about ESPN’s annual Body Issue is that it challenges the issues that are written into its name. Our advertising industry and media are filled with impossible body standards that can sometimes skew the way we see ourselves, instilling us with a warped sense of how we see our own bodies. But every year ESPN exposes all and shows us the bodies of some of the world’s most incredible athletes. This year they asked Joe Pugliese to help them out with the project and as a fan of the annual issue it was something that he was thrilled to do. “This is something that I’ve paid attention to pretty closely and I’ve always really admired the way that they solve the problem of showing athletic bodies without being too revealing. There’s always a nice mix of artistry and restraint,” says Joe. “That challenge, as well as the athleticism that comes through, is something that I’ve always wanted to tackle.” They asked Joe to photograph motocross athlete Ryan Dungey, and triathlete and paralympian Allysa Seely.
Joe is interested in motorcycles and motocross himself so working with Dungey was a natural fit. They were able to connect over the machines, but of course when all the clothes come off a different dynamic emerges. “You know this guy is a pretty legendary young champion,” says Joe. “He was shy at first which is kind of the name of the game with these shoots. It takes a second for everyone to let the guard down and warm up and get into it, but being on the motorcycle I think he felt more comfortable.” They made sure to stay safe since it was the middle of Dungey’s season, but once he was behind the proverbial wheel everything felt natural.
Photographing Seely posed its own challenges mostly because Joe found himself so captivated by her. The images required that we see her whole body, but Joe also felt called to display her unique energy. “She’s totally beautiful and she has an intensity to her that I wanted to show and because of that I kept wanting to crop in really close,” says Joe. “The shot of her riding away with her hands off the handlebars with her arms up… People just love the picture and I’ve never seen one person comment on her prosthetic. I think it just really captures the freedom and energy, especially of riding a bike which I think captures peoples’ imagination, and is what I was going for.” The images with Seely, especially, remind us that we’re more than our bodies. They help us accomplish what we need them to accomplish, and we should regard them with appropriate deference, honesty, and even a sense of humor.
Finding True Heroism with Joe Pugliese
For the last couple years, Charlie Linville has been attempting to summit Mount Everest, but between tragic earthquakes and avalanches, nature kept getting in his way. Last April, while Charlie and The Heroes Project were preparing for their trip that they ultimately took this May, Joe Pugliese went along. He joined to document some of the training that Charlie and his trainer were doing, offering a glimpse into what it takes to climb one of the tallest mountains in the world. “When we first photographed them together it was pretty clear that Charlie had this insane work ethic that I attributed to him being a marine,” says Joe. “It did go somewhere deeper for him and I didn’t really get that until we were on the hike.” Joe and Charlie climbed Mount Baldy for hours, a simulation of the early elevations in Nepal, and while they were up there Joe got to know Charlie on a deeper level hiking together as adventuring partners.
What we haven’t mentioned yet is that Charlie is missing half of his right leg. As an Explosive Ordnance Disposal Technician in Afghanistan Charlie was caught in a explosion that ultimately led to the amputation of his leg below the knee. But Joe doesn’t think that missing limb is slowing him down at all. “He alludes to the fact that he already should be dead,” Joe says. “He feels like he already avoided death so many times that it’s just not scary to him anymore. The prospect of doing anything dangerous like going up Everest is just sort of something he can manage mentally, and obviously physically, so it was pretty interesting to hear his motivations.”
As a photographer Joe was there to witness what was happening for Equinox, one of the sponsors of The Heroes Project, but he also had to keep an eye on the story. Just from a logistical standpoint, there’s a challenge in telling a story that takes place in two very different places: in the gym and on the trail. But Joe found the center of the story right in front of him. “For me, the through line was Charlie,” he explains. “He was fully committed and didn’t complain about any of the workload. They were sleeping in oxygen-depleted chambers at night and climatizing before they even went to Nepal. I think it’s just really his determination, I think he wore it on his sleeves, and every time I pointed the camera at him you could see it in body language and expression that he was totally, 100% all in for this.”
On May 19th, Charlie became the first combat wounded amputee to scale Mount Everest. There are lessons in Charlie’s story. He reminds us what service members sacrifice for their country, what kind of people they are – filled with determination and focus – and that we still need to take care of those who have come home. And finally, Joe reminds us, “Your limitations are totally in your head, you know?”
B&A's Seven American Photography Winners
Each year American Photography releases their compendium of images from the last year that they found to be most arresting. This isn’t an award delivered to a photographer for the work they did that year, instead this is given to particular photographs regardless of who was behind the camera or what else that photographer achieved that year. Each image is chosen for what fits between the edges of the image, without the drag of reputation or expectation.
This year, nine images from seven B&A photographers earned the distinction to be featured in AP32, the thirty second collection of these accolades. Please join us in congratulating Chloe Aftel, Jamie Chung, Tara Donne, Marco Grob, Steven Laxton, Joe Pugliese, and Michael Turek.
Chloe Aftel’s attention grabbing shot was for Billboard Magazine. Shot on location at Ms. Brownstein's home in Portland, the image was paired with a short interview. The Portlandia star and Sleater-Kinney rocker offers a dozen looks at her characters through her creative ventures, but catching Carrie at home is something her fans are always hungry for. Chloe’s portrait shows us the woman behind the characters and music, displaying a quiet readiness that exudes with the creative generosity we’ve come to expect from her.
One of the biggest stories from this past year has been the incredible rise of Donald Trump as a political figure and how he’s galvanized a section of the American electorate. Jamie Chung’s incredible visualization of this stratospheric rise graced the cover of The New York Times Magazine in a unique image that saw Mr. Trump as a balloon. Jamie was particularly careful with how the placement of the balloon in the composition of the image. Balloons rise and fall, but it’s up to you to decide where Trump’s balloon is in its journey.
This fall Tara Donne shared with all of use her recipe for Hazelnut Pumpkin Tart and it caught enough attention that AP had to include her photograph in AP32. Don’t let the sumptuous look of the dessert fool you: this is for all of our friends, including those who are gluten free. Tara’s ‘Wild Apple’ project is an ongoing online magazine that proves a gluten free lifestyle isn’t a taste-free lifestyle, and invites you to find out for yourself. Dig in!
It’s been half a century since the Beach Boys recorded ‘Pet Sounds,’ but the story of the band’s front man, Brian Wilson, will live on in infamy. His complex past is the subject of the upcoming biopic ‘Love & Mercy,” and the subject of a illuminating portrait by Marco Grob for Variety Magazine. Marco’s image finds the musician in a haze, considering the piano keys at his hand, opening a window for us into a private moment before his story becomes ever more public.
Kathoey cabarets are a popular tourist destination for travellers in Thailand. The ‘ladyboys’ that perform are one of the country’s brightest international delights, but under the glitz and glam is a highly choreographed puzzle that keeps the theaters running and holds the hopes and reams of the performers. Steven Laxton got access backstage to the world that supports this movement in a series of images that was featured by The New Yorker.
Joe Pugliese has three different photos featured in AP32 this year.
When he sat with Christopher Walken for a Saturday Night Live anniversary issue of The Hollywood Reporter, he found a man so at the top of his game that Joe was merely an audience for what Christopher had to offer that day. And it was exactly what Joe wanted.
His portrait of Dr Dre came as a part of a Beats cover story for Wired that examined the history of the brand from its inception to its acquisition by Apple and how it operates under its new identity. The unique story allowed Joe to explore color and play with light in new ways.
Leading up to the Oscars, Joe sat down with six A-List actors to discuss the state of Hollywood and where they fit within their craft. Samuel L. Jackson brought with him his signature energy that thundered through the portrait session, delivering the Sam Jackson the public has come to love. But there was one moment of stillness that Joe was able to capture, catching Jackson in a unique instant and catching AP’s accolades.
As athletes feel called deeper towards nature, open water swimming has taken off all over the world. Michael Turek teamed up with a group of mataeur swimmers who take a five day aquatic trek over twenty miles of ocean that separates the British Virgin Islands. One of Michael’s images for this commission by British Airways High Life was tapped for AP32.
Chris Rock Opens Up to Joe Pugliese
All eyes will be on the Dolby Theatre in Los Angeles as Chris Rock walks on stage to host the 88th Academy Awards. This year has not been without some quarrel, and Rock has remained uncharacteristically quiet on the topic, so expectations are heavy for when he has the undivided attention of millions from around the world. A few days before the nominees were even announced, the event that inspired the controversy of an under representative group of nominees, Joe Pugliese caught up with the comedian for a cover feature in The Hollywood Reporter. Every shoot offers its own challenges, but Joe’s ability to adapt to Rock’s needs is what created their success. “I immediately got that directing specifically and posing him very specifically just wasn’t going to work,” Joe explains. “He just sort of didn’t take to that style. So, I tried to have a hands off approach to the portraiture on this one.” Joe stepped back and engaged Rock in conversation rather than trying to create perfect compositions. This looser style allowed Rock to find his own comfort within that frame work and the space to open up.
The sheer number of people on a photoshoot can sometimes be overwhelming no matter how seasoned a professional the subject is. Joe realized that the volume of their audience was maybe getting in the way of capturing some really great work, so Joe found a way around it. “Comedians don’t love to perform for the camera and I don’t blame them. I don’t want them to,” explains Joe. “I said, ‘Let’s go walk around this property’ and left everyone behind so it was just me and him. I got him to be a little more playful and run up to the camera. I think he let his guard down a little bit more because there wasn’t an audience.” Walking through the property and around the pool gave Rock just the amount of breathing room he needed to connect with Joe and his camera. “He actually cracked a natural smile, caught himself having a little bit of fun, and then went right back into cool mode.” It was a quick moment, but Joe caught it.
Part of being the host of the Oscars is taking on the mantle of one of the oldest Hollywood traditions, and the team wanted to pay deference to that history. “We wanted it to be old Hollywood, we wanted it to be debonaire Hollywood,” says Joe. “We just wanted to elevate it into classic Hollywood and that’s why we shot at this Frank Lloyd Wright house, the Sowden House in Los Feliz, that was pretty epic. It’s a really interesting house.” The building, though beautiful, presented its own challenges on the cold and windy day, with hard surfaces reflecting the breezes, but they made it work thanks to the entire team and Rock's willingness to adapt with Joe. “Chris was extremely gracious, he put up with a lot considering how cold it was, and I’m a huge fan so I’m excited.”
An Honest Look at Donald Trump by Joe Pugliese
This past fall Joe Pugliese caught up with the real estate magnate for People Magazine before his foothold was as solid as it is now, when there was still a question of whether he would have any significant impact on this race. We know now that he has, but back then it was still a huge question. “It was in the early days of the campaign so it was a different climate. He was on the rise. He had major popularity, which he still does, but it didn’t feel as concrete as a run as it does now,” says Joe. At one point he and Trump, along with Trump’s entourage stepped into the street and it was a very energetic crowd. “It was pandemonium but it wasn’t universally pro-Trump. So you know even then you got a sense of his controversial nature,” explains Joe. Even when Trump was still shaping his message, people were hearing it and reacting.
Now, this far into the campaign (which still hasn’t gone beyond the Iowa caucuses), everyone has a point of view on Trump. But back then opinions were still forming. As a photographer shooting a profile, Joe could have used a heavy hand to present his own idea of the candidate. But Joe says that’s not what he’s there to do. “It’s not my job to show my opinion of him, I want to record him as he is,” says Joe. “Of course I’m going to pick out moments that I think are more true to my experience with him, so the pictures that I respond to in the session are the moments in between the pictures.” Everyone he photographs poses for the camera, but they can’t pose in every moment and the times they relax, or forget that he’s there are the times that Joe tries to really pay attention to and share with any audience. Joe is our proxy, he’s our eyes on the ground, and he recognizes his responsibility to report back without bias.
“I’m a political junky so I’m totally interested in what’s happening in this race,” Joe explains. “When I follow politics I follow it through photojournalism and some portraiture. So when I’m doing a portrait I look at the subject through the eyes of journalism instead of through the eyes of portrait sitting.” It’s his photojournalistic background that taught him this crucial value and something that he won’t give up just because his subject is controversial.
Of course the crowd that day in New York was wild, but wilder still was one surreal moment when Joe was in Trump Tower in Donald’s private residence surrounded by marble and gold: “It was actually the day that the Pope visited. And we literally watched from Trump’s balcony as the Pope drove by. It was probably one of the most surreal experiences I’ve ever had.” The Iowa Caucuses represent only the first time American voters are having their voices heard, but one thing is for sure: this election, and Trump’s position in it, will have an effect for years to come.
Joe Pugliese Gets Down to Earth with Harrison Ford for Men's Journal
Harrison Ford's resume is long as it is familiar. His shadow is cast on every cinematic touchstone from the last era and the one before it. But if he leaves any legacy it will be for his two most famous roles: Han Solo and Indiana Jones. Like those two renegade swashbucklers, Ford has rejected the traditional path laid ahead of him for his chosen career. He lives in Wyoming, away from the gaze of Hollywood, and as Joe Pugliese can tell you, he's not interested in wearing schtick costumes for a photo shoot or discussing whether Han or Greedo shot first. He's got other shit to worry about. So when Jann Wenner (Publisher of Men's Journal and Rolling Stone) told Ford that he'd like Joe Pugliese to photograph the actor with one of his antique airplanes, Ford surprised everyone by bringing one with him to the shoot. But it wasn't what you would expect. “We were really careful about how much we could talk about or include some reference to the fact that he’s a pretty hardcore pilot and had this high profile crash into a golf course,” Joe explains. “And then when he showed up, he had that toy in his hand… It was a real gift."
That gesture set the tone for a shoot that surprised Joe in many ways. To look at him, and to see how he moves and holds himself, Harrison Ford is an imposing man with a gravity that sobers those around him. That inherent solemnity is exactly what makes his dry wit so disarming. “He comes off as a serious guy but it was definitely a light-hearted shoot,” says Joe. “He liked that we had some ideas that we wanted to get across and he definitely was cracking some good jokes but they were all very deadpan.” Ford's humor broke crucial ground. When they were preparing for the shoot, Joe and his team knew not to dig into the always burning question of: Who shot first in Star Wars? Was it Han or Greedo? But once Ford opened up, it changed how Joe could interact with him, and gave them the space to truly utilize their time together to get unique portraits. “He was great because he likes the photographic process. He doesn’t like doing the press, he doesn’t like doing interviews, but he doesn’t mind the photoshoot which was a real treat,” says Joe. “It’s usually the opposite for a lot of celebrities. It was nice to get him on board. He was really giving back a lot. He had a lot of feedback about what we were doing.” That commitment to the image and to the photograph allowed Joe to work deeper.
Most photo shoots have dozens of assistants and editors and representatives buzzing around behind the camera. But this time, everyone else on set floated away, letting Joe and Ford relate to one another. “We went in with this expectation that he’s such a serious guy, and he’d be stern about what he would and wouldn’t do,” says Joe. “And everything we threw in front of him he played with. And I think that was really satisfying that he trusted us to kind of lead him into the stuff we had in mind. I got to sit across from him, each of us on a chair. It was nice that it was just a human interaction.” When you’re Han Solo and Indiana Jones it’s easy enough to be separate from everyone else, to always soar above. But when Joe Pugliese sat down with Harrison Ford it was just the two of them on earth, and that’s exactly why they were successful.