Henry Obasi Illustrates Pony's New Campaign
Henry Obasi illustrates a new world campaign for Pony. The classic sportswear brand re-launched earlier this year. Obasi worked with Pony's head designer Judith Teensma and design hub, Cloud Factory, to create a series of graphics for exhibition, point of sale, and invites.
Obasi's main graphic illustrates the history of the brand in New York City from their start in the 1970s to their recent re-launch. Additional illustrations depict buildings in the city, to be used in store displays. The graphics were showcased earlier this month at the fashion trade show Bread + Butter in Berlin.
See more of Henry Obasi's work here.
Head Designer: Judith Teensma, Pony
Illustration: Henry Obasi
Design: Cloud Factory >
Henry Obasi Illustrates Athletes for Nike
Henry Obasi creates twelve original illustrations of athletes for Nike's worldwide campaign. The illustrations are part of Nike's Fall/Holiday visuals and feature on catalog covers, showroom graphics, and event materials worldwide. The twelve athletes cover disciplines from soccer, track and field, tennis, and basketball. All illustrations were executed in grey scale.
Nike Designers: Denise Otani, Chris Willis
Illustrator: Henry Obasi >
B&A Artists Create Art for Newport Beach Film Festival
Every year the Newport Beach Film Festival brings together over 350 filmmakers from 40 countries to showcase their work on the big screens. This year, a select group of artists, including B&A's Henry Obasi, Mick Marston, and Shotopop, were commissioned by agency RPA to create bespoke artwork to celebrate the festival. Artists were asked to interpret the 24 letters that make up the festival's name in their own style.
Shotopop took the inspiration for their piece from furniture they had recently seen. They created an abstract-style hat out of foam-board and cardboard. The hat is modeled against a two-color background, creating a simple, yet aesthetically strong visual. The idea behind Obasi's piece was to develop a film poster as a comic strip. The concurrent panels, featuring the necessary letters, run like snapshots of individual stories. Marston chose to create expressive characters with cute attributes out of the 24 letters. In black, white, and red against a sky blue background, the letters stick their tongues out, smile, and show off bowties, crowns and zipper mouths.
RPA's V.P. Creative Director Scott McDonald says he was "taken aback by the inspired originality of the interpretation and the artists' dedication to their vision," and "the range of styles covered on this project is just inspiring." RPA is excited to present the final collection of artwork to the festival's international crowd in a gallery exhibition.
The Newport Beach Film Festival will run from April 28th until May 5th. The gallery exhibition will be at Variety Hospitality Lounge at Triangle Square in Costa Mesa, CA.
Client: Newport Beach Film Festival
Creative Director: Scott McDonald
Art Buyer: Deb Grisham
Talent: Shotopop, Henry Obasi, Mick Marston>