Amy Taylor Gets Explosive with Gatorade
It’s no secret that physical exertion on the field will deplete any athlete. We know that anyone testing their physical limits must constantly be replenishing themselves to stay healthy. Gatorade has been on the cutting edge of keeping athletes healthy since their creation in 1965, but that doesn’t mean that everyone knows why they need Gatorade’s products. The sports-themed ingestible giant just teamed up with Amy Taylor to help them explain to us why we need to stay well fed and hydrated, and the results are explosive.
In a series of five videos, with props and sets by Amy Taylor, we learn exactly how hard it is on the human body to train and how important it is to bring those nutrients and lost assets back into the game. Amy helps illustrate these facts in truly captivating ways. A loss of hydration is shown as an icy football player melting away, carbohydrates explode like the effect they have on body chemistry, a count of protein is measured like points on a scoreboard. Sometimes what stops information from being useful is our ability to understand it. Thanks to Amy Taylor’s work with Gatorade we are now empowered to use it.
Amy Taylor Inspires 2016 with Refinery29
Refinery29 has spent years connecting with their readership, pursuing issues that are important to their community. They’ve gained a massive following not just for being on the cutting edge of style and beauty, but also for engaging their readers and helping them improve themselves and their worlds. For the online magazine’s 2016 calendar they looked to their readers to inspire the coming year, and brought Amy Taylor to help them create the perfect environment for that inspiration to thrive. The series of images features real Refinery29 community members sharing some of their most inspiring thoughts, all presented on the strong base of Amy Taylor’s sets.
The signature Refinery29 energy remains intact with bright colors, bold shapes, and breathtaking fashion throughout all the photographs that is mirrored in Amy’s sets. Her imaginative use of paper carries the shoot to the next level, bringing three-dimensional feeling into a two-dimensional space. As the subjects enamor us with words like, “What are you gonna do in this vehicle that houses your soul? You gotta be good to it,” and “Don’t be afraid of your own heights,” Amy’s imaginative designs balance the crisp reality of the photographs. Graphic shapes fill space with bold shocks of color, providing a counterpoint to the energy of the featured readers. The balance is crucial to connecting with the viewers who are looking for a dream while staying true to themselves. It’s a new year, and now is the perfect time to be inspired.
Amy Taylor Brings Pantone to Life
Color is incredibly powerful. It plays on our emotions, can affect how we think, and even encourage us to make different decisions. Colors come and go, in and out of fashion, depending on what our culture needs and how we express ourselves. No one is more attuned to the changes in colors’ popularity than Pantone. The company is effectually the keeper of the keys when it comes to talking about color, they regulate the language that we all speak so we know how to communicate with each other about colors. Every year they choose the color of the year that either struck a particular chord that year or was so influential it couldn’t be ignored. This year, they teamed up with Amy Taylor to help them make the announcement: Rose Quartz and Serenity tied for the title.
The photography that they created for the announcement is different each year, and this time they went for a look that was equally ethereal and accessible. Amy’s carefully composed sets rooted the shoot in a recognizable reality that the viewer can immediately relate to. Modern lines and unique details combine Pantone’s chosen colors with accents that put the looks into context. Her sets prove that these colors, with their fabulous new title of “Colors of the Year” are not out of reach. Color is uniquely universal and available to anyone. This is a prize that we can all bring into our home, and Amy’s work shows us exactly how to do that.
Amy Taylor Makes High Fashion Effortless for Elle Bulgaria
Fashion is what you make it. Whether you want to wear a pair of red-bottomed Louboutins around the house on a lazy Sunday afternoon, or paint the town wearing nothing but a few hand-me-downs, style is defined by who wears it when. Anyone else’s opinion is just noise. Elle Bulgaria proved this with their cover editorial featuring Tali Lennox who poses effortlessly in sets designed by Amy Taylor.
In the shoot, photographed by Enrique Vega, Lennox is decked out in high fashion looks on a refreshingly comfortable set by Amy Taylor. Amy has blended together textured walls with distressed, antiqued furniture pieces to create a graceful and pleasurable aesthetic tension. Looks are literally framed by massive picture frames that hang on the wall or create the perfect three-dimensional interactive piece for Lennox to step through. A highlight is the antique wooden Merry-Go-Round horse that Lennox treats like a throne while wearing Missoni and Versace.
The gap that Amy bridges between high-level style and at home environment brings a whole new life to fashion and changes the viewer’s potential perception. By seeing brands like Chanel and Fendi in a setting like Amy’s it makes it easier for us to imagine taking them home. It shows us that we, too, can be like Lennox, living in Givenchy and doing it for no one else than ourselves.
Amy Taylor Sets a Heroic Scene
Wonder Woman. Black Widow. Jean Grey. Storm. Maria Hill. To many, those first four names represent the most powerful women in any superhero universe, but the list is hollow if it leaves off the fifth. Maria Hill is the right hand woman to Nick Fury, the director of S.H.E.I.L.D., an international (and interdimensional) organization that operates the Avengers. The heroes of this, and many other worlds, go where she tells them to go, and if it weren't for her actions in this summer's biggest blockbuster, Avengers: Age of Ultron, the entire planet earth would have been wiped of organic life.
In the movie, Maria is played by Cobie Smulders, an actress who found her way into the living rooms of America over her nine season, astronomically successful SitCom, How I Met Your Mother. But while that show made her a household name, it is the Avengers that gives her the platform to make her mark.
When it comes to superhero canon, the landscape is regrettably short on female superheroes. Those we do have are powerful, complex, dynamic, intelligent: a fair representation of any woman. And until that canon catches up with our contemporary understanding, we will be left with a drought of superheroines in mass media. Luckily, on the cover of Glamour México, we see what makes Colbie a woman, what makes her feminine. The set designed by Amy Taylor is graphic: three dimensional blocks and two dimensional squares are all painted in pastel. This soft rainbow echoes the dresses that Cobie wears, and in turn show off her softness, her femininity. But inside that grace is an ease, she sits with it unapologetically and honestly.
Lounging across Amy's built steps of color, Cobie owns her femininity with a power that edges on alarming - not that she should be watched, but we should probably watch ourselves. In many ways, Amy's set is Cobie and is Maria Hill. The blocks and squares are supportive, strong, and bold but their colors paint their grace. They are both powerful and elegant; a combination that should surprise no one. It is a dichotomy that should be expected, understood, and known. This is not new, this is reality. And the more Maria Hills, and Black Widows, and Wonder Women we get to see on the big screen the less it should surprise anyone.
Amy Taylor Gives a Peek for Nylon
This far into the winter, sometimes you just want to break out, throw open the windows and let in some air!
In the latest issue of Nylon, the story “Peep Show” opens a window in fashion that gives a unique look. Prop Stylist and Set Designer Amy Taylor brought in the themes of what can be seen through the apparel’s windows into the shoot’s sets. By using rolls of cut paper as 3D graphic backgrounds, Amy’s sets reflect what happening in the clothes. She created a fully immersive environment that allows the models to play in a tailor made space, bringing a surreal spin, and making the bold looks feel right at home.
Whether the model is popping through a large hole, with her windowed Louis Vuitton bag and top, or stepping through a small window like an avant garde curtain, we see the dynamism these layers add to the looks they surround. We get a glimpse at the hidden, highlighting a reveal, and enticing an invitation to something a little more personal, a little more intimate.
Check out the full story photographed by Aaron Richter.
Titilayo Bankole and Amy Taylor Shake It Up
As the days turn colder sometimes the greatest way to have a quick escape is in a shaker with some ice. A beautiful cocktail can be a mini vacation. Bright colors and tropical inspirations are transporting, and Amy Taylor and Titilayo Bankole joined Refinery29 to bring that inspiration home.
Using substantial accessories, Refinery29’s story “Cocktails” shows off the bold wearability of these dramatic rings. The pieces are paired only by the bold cocktails created by Amy Taylor to help bring the story to life. Bright and soft backgrounds play off the colors in the glass, creating the perfect environment for a visual baseline.
The color play continues onto the manicures by Titilayo Bankole, whose lacquers use textures and tone to punch it up to another layer.
Together Amy and Titilayo have created an immersive atmosphere, offering a visual vacation, and a new look at pieces we might otherwise miss.
Amy Taylor and Gregg Hubbard Layer it On
It’s getting cold and that means we are solidly in layering season. Layering is about being dynamic and flexible, evolving with the weather and the changing temperatures, while keeping a look fresh and comfortable.
Refinery29, who always has their pulse on current trends and needs, is acutely aware of how challenging layering can be. Layering means more articles of clothes need to fit squarely into one styled outfit. It must be a more forgiving look, while making room for diversity and shifts throughout the day as layers are added and taken away. And don’t forget the breadth makes room for plenty of self expression.
What better way to express the fashion of layers than to set their shoot in an Amy Taylor layered utopia? Using huge sheets of paper, Amy constructed environments reflecting the layers in the clothes on the set, bringing that energy across the entire image. Her designs set the tone, creating a world with total context for the fashion.
Gregg Hubbard was also on hand, completing the layered extravaganza. Adding a softness of color to blend beautifully with the surroundings. It’s a full three dimensional, immersive look at this theme.
These two artists provided the thematic space to tell Refinery29’s stories. It’s seamless, almost invisible work, to ensure the story is told well.
Amy Taylor Keeps Her Head On
One of the first things you’ll notice when checking out Amy Taylor’s latest story for DuJour is that none of the models have heads. They’re all artfully hidden away. This is pretty standard for Jean-Pacôme Dedieu, the photographer that shot the piece. “He does a lot of work like this,” Amy explains. It’s an unexpected move to provoke response and contextualize the fashion in a way that is surprising and arresting.
It’s a surprise to the viewer, but it was even surprising to Amy the day they shot it. First, none of the models had hair or make up done, since they wouldn’t be seen. “That may have made it a little bit challenging since it wasn’t as easy to envision what it was going to look like in the final product,” she explains. Not only were the untouched models a little surprising, but everything on set was grey. Yes, all those vibrant, beautiful colors in the images were added after the shoot.
Of course she built the grey set herself, and chose all those grey balloons, but she and the photographer knew they’d be changing the colors in post production. They just didn’t know what colors they would be. That meant that she had to design around nearly infinite possibilities. There was an element of inherent mystery that Amy was working with. She did what she could to anticipate the photographer’s future choices. “It was challenging to get props and different materials to work for everything. And I didn’t know what colors things were going to be changed to,” she says. At one point on set, they even considered keeping everything grey. They just weren’t sure until post production started.
So, when the final products came out, with huge differences in color, it was fun for Amy. “Man that really makes it so much more vibrant and fun,” she thought upon seeing the final product. “I liked them in the grey, but it’s a totally different feeling.” Jean-Pacôme Dedieu pulled out different colors from different looks to cover seamless color stories that are totally eye catching.
Not only did Amy get a new color experience with this shoot, she also got a sort of new signature. The small racecar they used has followed Amy around for other shoots. We can't wait to see where she rolls off to next!