Ars Thanea Shoots the Moon for Chanel
Ars Thanea lent its ingenuity to a short film promoting Chanel's J12 Moonphase watch. The clip begins with an orbiting moon and refocuses on details of the timepiece (including a moon-phase counter), then zooms out to reveal both white and black versions set in front of a star-filled sky.
Using 3ds Max and Adobe After Effects, Ars Thanea added CGI to a storyboard provided by Hi-ReS! London, an award-winning design consultancy and its sister agency. "The entire project took us five weeks," said production director Marcin Molski. "Finding a good lighting setup to match the print campaign was challenging, but our team is extremely happy with the results. We put a lot of energy into this one!"
Director: Florian Schmitt
CGI Production: Ars Thanea
Executive creative director: Peter Jaworowski
Animation director: Karol Kolodzinski
Lead 3D artist: Pawel Szklarski
Animation: Patryk Habryn and Artur Szymczak
3D artists: Anna Mierzejewska, Piotr Nowacki, and Patryk Habryn
VFX Artist: Patryk Habryn
Compositing: Karol Kolodzinski
Production Director: Marcin Molski