Ars Thanea for Assassin's Creed IV: Black Flag
Ubisoft tasked Ars Thanea with creating the key visuals for its Assassin's Creed IV: Black Flag franchise. "These are part of the largest global game campaign in Ubisoft's history," remarked Marcin Molski, production director. "The art will be printed out for 85-meter-long billboards," along with smaller posters (already mounted in Manhattan, for example).
Molski and the production studio received sketches and the completed Assassin's cover for references. "As for characters, we worked with the base models from the client, but all of the poses were prepared from scratch," he explained. "We used 3DMAX and ZBrush for modeling, V-Ray for rendering, and Photoshop for everything else."
Ars Thanea devoted a month to making each incredibly detailed picture. "Our work fits the aesthetic of Assassin's Creed IV's cover, but we produced new interpretations of the characters and different compositions," Molski added.
Client: Ubisoft Creative Services, San Francisco
Art Director: Li Shen
Graphic Designer: Donna Roggi
Creative Director: Michael Hammond
Senior Project Manager: Ryan Molyneaux
Production Studio: Ars Thanea