Andrew Bannecker Brings Holiday Wonder to Starbucks
Starbucks partnered with Andrew Bannecker on advertisements for its VIA Ready Brew and a recent holiday promotion. "Starbucks is one of my first clients and it's always great to see my work on a brand I use so often," said the artist, adding more VIA ads will break soon.
For the "Share Joy" piece, Bannecker used a fold-in template, a nod to the optical illusion developed by Mad magazine. ("Those are insane," Bannecker remarked. "This was more simplistic.") "Starbucks asked me to create the rooftops, which turned into whipped cream and foam, as well as the window scene. Fortunately, the math was done for me to ensure everything would line up, so I sat down, mapped out the window, and drew it out digitally," he explained.
Bannecker pored over the details of each beverage. "Starbucks stuck its neck out and said, 'Okay, we want an illustration and not a photo,' but it needs to embody a sort of appetite appeal," he mentioned. "There's a fine line between, 'I want to get one of those drinks,' and, 'Oh, that's a cute drawing.' "