• 8.2.16

    Amy Taylor Gets Explosive with Gatorade

    It’s no secret that physical exertion on the field will deplete any athlete. We know that anyone testing their physical limits must constantly be replenishing themselves to stay healthy. Gatorade has been on the cutting edge of keeping athletes healthy since their creation in 1965, but that doesn’t mean that everyone knows why they need Gatorade’s products. The sports-themed ingestible giant just teamed up with Amy Taylor to help them explain to us why we need to stay well fed and hydrated, and the results are explosive.

    In a series of five videos, with props and sets by Amy Taylor, we learn exactly how hard it is on the human body to train and how important it is to bring those nutrients and lost assets back into the game. Amy helps illustrate these facts in truly captivating ways. A loss of hydration is shown as an icy football player melting away, carbohydrates explode like the effect they have on body chemistry, a count of protein is measured like points on a scoreboard. Sometimes what stops information from being useful is our ability to understand it. Thanks to Amy Taylor’s work with Gatorade we are now empowered to use it.

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