Am I Collective's "Bleed Your Colors" for Nike
Am I Collective animated and directed a 30 second viral video for the Nike Sportswear Six Collection. Of the six countries in the "Bleed Your Colors" campaign, artists Am I Collective and Kronk represent the spirit of South Africa, the host nation of the 2010 World Cup. The Kronk x Nike sportswear collection launched in early May in stores stateside.
The video was filmed in Cape Town and Johannesburg. Am I Collective artist Chris Hewitt created the mascot that runs through the cities like a virus infecting the urban environment. The mascot changes colors throughout this journey, each color reflecting the mascot's personality. Says Mark van Nierkerk of Am I Collective, "Black represents the darker competitive side of sport, yellow - speed and endurance and green - growth and development."
Stills from the video:
Read more about it at Nike
Agency: Trigger Johannesburg
Animation: Am I Collective
Director: Christiaan Venter, Am I Collective
Editing: Ruan Vermeulen, Am I Collective
Design/Illustration: Chris Hewitt, Nathan Fourie, Edwin de Swart, Am I Collective
Sound: Coenie Sutton, Trigger
Check out the poster that Am I Collective designed for the kick-off concert for the World Cup.
This post amended 5/14/2010 10:00am. >