is bringing attention to their lesser-known Star Chevron brand with a citywide block party. To promote the party, Am I Collective worked with Wieden + Kennedy Shanghai
to create a launch video. The video encourages Converse fans to go online and vote for their city to be the party's host.
Am I Collective worked closely with Wieden + Kennedy creatives to concept the storyline and animation and bring to life the essence of the brand. Star Chevron comes with a tradition steeped in urban sport, hip-hop and street fun, all of which are conveyed in the video. The one-minute stop-frame video features 3 Chinese youths running through the streets of Shanghai irreverently putting up posters announcing the party to the city. The video was shot on location in Shanghai.
See more of of Am I Collective's portfolio here.
Agency: Wieden + Kennedy Shanghai
Wieden + Kennedy Creatives: Julie Liu, Matthew Carey, Peter Zheng
Production House: Uno Digital
Artist: Am I Collective