• 5.22.14

    Adam Hayes Breaks Down Nanotechnology for IBMblr

    Adam Hayes continued his work for IBMblr (that's IBM on Tumblr), this time creating an infographic to teach kids about nanotechnology. "The team at Ogilvy supplied me with a script that I then interpreted in images, making it funny, clever, and easy to understand," said the artist. "It's a very complex subject (and potentially extremely geeky), so simplicity was key. We used the Sphinx as a metaphor for how the nano chisel functions, illustrating that IBM could carve the Sphinx into a grain of salt."
     
    Hayes started by sketching the different scenarios outlined in the script, adding "small, quirky details," and settled on handwritten lettering – "kind of like what you'd find in a kid's school notebook" – to keep the piece informal. He produced the final art over the course of several days, drawing directly in Photoshop and letting the original sketches guide him. "I stuck to a controlled color palette with plenty of white space that helped de-clutter the information," he explained. "I managed to portray a lot of the technical details with easy graphics that made for a lighthearted approach."

    He noted that he thoroughly enjoyed this latest assignment: "I found it a fascinating subject and a real test of my imagination. Plus, it's always fun to adjust your brain to think like a kid thinks." Hayes isn't sure what's next for him and IBMblr, "but I know it's always going to be amazing," he remarked.

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