• 11.8.17

    A Wormhole Through Worlds with Jeff Soto and XBOX

    Game consoles are windows into a myriad of worlds. Each game has its own story, its own cast of characters, its own aesthetics, and offers its own escape. For a client like XBOX, Jeff Soto had to bring together all of those worlds into one execution. It’s not enough for XBOX to pick one or two: to celebrate their platform they have to represent the entire scope of what’s possible through the console so Jeff Soto did just that. He created a “wormhole.” 

    In the video, the viewer is brought through what seems like dozens of worlds, each one a representation of a popular XBOX game, and each one created by Jeff. One after another they go, sparking inspiration and curiosity for anyone looking for their latest obsession. XBOX offers those in spades, and Jeff offers a taste of each one.

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