Craig Cutler’s versatility stretches from print to film but it’s conceptual thinking that sets the foundation for everything he does. Whether he’s traveling across the world with his Leica or rooted solidly on set, his attention to detail and lighting is unmatched. As Craig puts it simply, “I direct light, I observe light, I follow light."
With a combination of timeless tactics, Craig mixes the traditional with the new. Every project, whether personal or commercial, begins with the simple approach of sketching, and as the project progresses he shapes the imagery into reality. Three decades of experience help to blend ideas, creativity, and approach into seamless execution.
Craig believes that collaboration is the key to elevate any project to a positive result. While Craig is a creative leader, he is always accessible and approachable. Ideas come from the outside and Craig makes sure to listen before he leads.
Craig’s clients include Samsung, Audi,NASCAR, Motorola, IBM, and T Rowe Price, and editorial partnerships include The New York Times Magazine, Bon Appétit, and National Geographic. He has exhibited at the Carnegie Museum of Pittsburgh and the International Center of Photography in New York. He has earned accolades and awards from Graphis, Communication Arts, PDN, the British One Club, the New York Addy Awards, and the International Motion Awards.
Craig splits his time between Los Angeles and New York.