Rude was founded 15 years ago by husband and wife team Abi & Rupert Meats.
As trained graphic designers Rude launched a t-shirt label which soon grew into an international street brand.
Rude's reputation soon earned external commisions to illustrate, design and manufacture designs for clients such as The Tate, Doctor Who and Urban Outfitters.
Rupert specializes in hand drawn illustration, hand drawn typography, t-shirt prints & original artwork, whilst Abi is responsible for designing, range planning and producing the collections.
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