Adam Hayes specializes in hand-rendered typography and intricate, intelligent illustration. His impressive portfolio reflects an interest in vernacular lettering and a fascination with both urban and natural landscapes.
Since his graduation from the Royal College of Art in 2006, he has developed a solid roster of clients that includes Nike, Apple, British Airways, Absolut, Capital One, GE, Ford, Ernst & Young, IBM, the L.A. Marathon, Converse, Nokia, Toyota, Unilever, and the V&A Museum – while devoting time to personal projects. His preferred work is for organizations involved with environmental or social change; in 2009, Hayes traveled to Sierra Leone where he partnered with residents on a new billboard to prevent the spread of AIDS and HIV. The design was supported by President Ernest Bai Koroma and Christian Aid, and the promos were mounted across the country.
Hayes also pays attention to organic forms and tries to integrate them into his drawings. He begins with pencil sketches and ends with refined, concept-driven pieces.