• There are no categories available.

Peter Martin

Audi A3 launch

Tech & Innovation

To celebrate the launch of the 2015 Audi A3, creative director Peter Martin teamed up with Vita Motus to design a multidimensional tunnel-like structure to act as a 3D mapped backdrop for the world's first simultaneous holographic duet between Janelle Monáe and M.I.A.


With the help of Obscura Digital, live acts from Janelle Monáe in Los Angeles and M.I.A. in NYC were holographically inserted into each other’s performances. The dynamic backdrop highlights the two worlds merging; Janelle Monáe existing in a black and white, high contrast environment, and M.I.A in a vividly colorful world. When the worlds collided, the audience saw the respective colors coming through the tunnel, signaling the arrival of the holographic performer.

 - 
The dynamic backdrop highlights the two worlds merging; Janelle Monáe existing in a black and white, high contrast environment, and M.I.A in a vividly colorful world. When the worlds collided, the audience saw the respective colors coming through the tunnel, signaling the arrival of the holographic performer.
"The first part of the process is ideation," explained the Peter. "I sit down with the clients, find out what they need, and tell them what I would do, and I'm only interested in doing things that haven't been done before, so, in this case, I didn't want to project characters onto a building or put a hologram on a black stage. I'm constantly trying to evolve the medium."


The dynamic backdrop highlights the two worlds merging; Janelle Monáe existing in a black and white, high contrast environment, and M.I.A in a vividly colorful world. When the worlds collided, the audience saw the respective colors coming through the tunnel, signaling the arrival of the holographic performer.

"The first part of the process is ideation," explained the Peter. "I sit down with the clients, find out what they need, and tell them what I would do, and I'm only interested in doing things that haven't been done before, so, in this case, I didn't want to project characters onto a building or put a hologram on a black stage. I'm constantly trying to evolve the medium."

 - 
 

 

X
X
Please login below to create your custom lightbox.
I forgot my password.     I would like to register.
print // download
X
Enter your email address below. Once your PDF is generated, we will send you a notification email with a link to download it.
Facebook // Twitter // Tumblr // pinterest // Email
X

* required fields

X
X

select lightbox(es) to add to

Save