Peter Martin started off as a journalist in the eighties, specializing in music and film, before moving into television production a decade later and developing groundbreaking entertainment formats used by "Wired" and "Passengers" – the latter, one of the first brand-funded shows.
In 2001, he became creative director of Ealing Film Studios and went on to create the cross-platform content company Zeppotron, later sold to Endemol. He then set up the film division of Done & Dusted with director Hamish Hamilton and produced the 2003 "Victoria's Secret Fashion Show" for CBS. Three years later, Martin founded his own production company, Surreal Films, and produced his first feature-length documentary, "The Workshop," which premiered at the 2007 Tribeca Film Festival and was released in more than a dozen countries. In 2009, his and Jamie Hewlett's (creator of "Tank Girl" and "Gorillaz") BBC television program "Phoo Action" won a BAFTA for Best Drama, and in 2010, he created and produced "Waste Land," which took home over 35 festival awards and received an Academy Award nomination for Best Documentary.
Last year, Martin formed Virtual Artist Agency, a venture that already boasts an array of formidable partnerships with A-list talent and VFX houses like Digital Domain and Framestore. He recently oversaw the world's first holographic concert duet for the launch of the new Audi A3. Musicians M.I.A. and Janelle Monae appeared simultaneously in Los Angeles and New York City in a specially constructed, immersive environment.
Martin is also working on a six-part TV series about immortality and life extension.