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Joshua Davis

BMW - Shanghai

Tech & Innovation

The Shanghai Marathon is the perfect opportunity for brands to speak to a captive audience of 30,000 runners, but BMW wanted to do more than just create a simple video to play for them. Joshua helped them create a series of visual cues that are as variable as the runners themselves. All manner of colored ribbons swoop, move, and twist with the data collected over the run, and turn into beautiful artwork thanks to Joshua’s ability to combine real-time data collection with captivating visuals. It’s no longer just about finishing times with BMW’s “Art of Energy” – it’s about the experience, and letting those hours of ephemeral sweat and effort turn into something that will live on in the digital space.

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