Found Studio was asked to create a short promo film for Sony Entertainment Network. This content had to work like a traditional brand film, communicating the services, features and benefits of Sony Entertainment Network. The film portrays a monster pop-up event, with a labyrinth of different entertainment rooms showcasing everything from huge gaming simulators to a real-life version of LittleBigPlanet, a sound-reactive light installation, hundreds of networked Bravia TVs, an interactive projection room featuring all the latest music titles, an epic cinema room, murals, live art and graffiti.
The ambitious project required an extensive pre-production period, as well as two jam-packed shoot days across two locations. These involved a huge cast and crew of actors, performers, set designers, illustrators and graffiti artists. The soundtrack was provided by one of Sony’s up & coming bands, Swiss Lips, who performed at the event and provided a music video element to the film.
The post-production was completed almost entirely in-house, augmented by some nifty visual effects by Analog Studio. The final grade was handled by James Tillett at MPC.