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Found Studio

Nike - Projection Mapping Flyknit Launch

Tech & Innovation

Working alongside onedotzero and the Head of European Marketing at Nike, Found Studio developed and created two minutes of show-stopping 3D animated content, designed to be projected onto the side of the iconic Mercedes Tower in Berlin in early February 2014. The film was an integral part of the European launch of the groundbreaking Nike Flyknit product range and was created in just four weeks.

Conveying the key messaging surrounding Flyknit, and specifically the Lunar 2 and Kobe 9 trainers, the film was mapped specifically to the huge facade of the building, mirroring how the trainers "fit" perfectly - like a second-skin - to your feet. 

Visual metaphor, spectacular moments of mapping and beautiful typography all combined to reflect Flyknit's perfect mix of art and science.

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