McLaren set Found Studio with an exciting challenge: to showcase the P12's aerodynamic qualities without actually having access to the car itself. Light painting has been around for decades but has never been put into full motion before, until now.
Found Studio was able to process wind tunnel airflow data and score out paths for individual trails of light. Each frame was then sliced into 650 frames that represent depths of 3D space. A plasma screen, mounted on a motion control rig, was used as a 3D light printer to play back the 650 slices as it moved through the space. The team then repeated the move a thousand times for each frame of animation, and were able to create the effect of a moving camera.
The finished film merges photography, animation and sculpture.