Havana Club is an iconic rum which stands for authentic Cuban culture worldwide. Found Studio were asked to bring this authenticity to life using Virtual Reality for ‘Casa Havana’, a custom-built pop-up bar in Soho London. The space includes a bar and restaurant decorated with artwork curated and inspired by Havana. Incorporating a secret VR experience that brings together immersive theatre and real-time VR technology, a story is told of Havana’s past, present and future.
Found Studio designed and created an experience about Casa Havana where the owner takes you on a journey from the exact same storeroom you’re sitting in, right across the globe to Cuba. Along the way the story of his bar, the history of the rum and hints of ingredients for his famous ‘Silver Pineapple’ cocktail are revealed, culminating the reveal of the drink itself when you return back to the real world.
Created entirely in real-time 3D with the use of the Unity game engine, the experience uses a mixture of real world set design, Arduino-controlled devices and high end animation to immerse you in another place and time.