Fujitsu connects data with people to create ‘human-centric innovations’. Found Studio were asked to bring this idea to life in an innovative and striking way for their latest brand campaign.
Their challenge was to try and create a film which incorporated a multitude of characters and locations as well as visual effects and animation all within the confines of a 32ft sq white cube. To add to the complexity they decided to use a 'Holo-gauze’ for all the info-graphics. This is a virtually transparent projection gauze that, under the correct lighting conditions, can create the effect of 3D holograms. It was the perfect solution for them to include foreground animated graphics in the film, live and in-camera. They worked closely with the guys at Projection Artworks to develop a system that gave them the ability to make a film, with all the usual filmmaking conventions, but in a very unconventional way.
Filmed live and in-camera without the use of any post-production, the film uses a mixture of front and back projections, 3D projection mapping and a state-of-the-art holographic projection technique.
The concept also lives beyond the screen in an accompanying print and digital campaign, which Found Studio helped keep true to their film.