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Vault49

Case Study - GE

Strategy

General Electric, the company best known for home appliances, is one of the companies on the cutting edge of brain research and they’re really quite proud of their work. “Together with Vayner Media, we interviewed six GE scientists, asking them to explain how the brain acts differently when exposed to various challenges and emotions,” says Jonathan Kenyon of Vault49.

They took what they learned and communicated the ideas and lessons into a series of videos that explain these complex sciences to the layman. “We created six pieces of captivating content that lit up GE’s social media feeds with interesting and surprising ways to tell their stories,” says Jonathan. In the environment of social media it’s crucial to use time effectively, so Vault49 took Vayner Media’s scripts and infused them with visual heft and storytelling magic.

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