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Roderick Stanley

MAC

Strategy

Roderick Stanley initiated and led the global digital content channel ‘Culture’, which articulated the brand’s point of view via weekly articles and playlists related to popular culture, fashion and music, featuring original content with the likes of influential names such as fashion designer Jeremy Scott, rock icon Shirley Manson, rap pioneer Mykki Blanco, and adult performer Stoya. 

 - Content lived in its own channel on the brand’s global websites, plus associated social media including Instagram, Facebook, Twitter and Pinterest, and with its own monthly email newsletter.

Content lived in its own channel on the brand’s global websites, plus associated social media including Instagram, Facebook, Twitter and Pinterest, and with its own monthly email newsletter.

 - Delivering on its aim of increasing engagement, Culture visitors were shown to spend more than twice as long on the website and visit more than twice as many web pages, while there was also a significant uptick in average order value.

Delivering on its aim of increasing engagement, Culture visitors were shown to spend more than twice as long on the website and visit more than twice as many web pages, while there was also a significant uptick in average order value.

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