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Roderick Stanley

Gucci Hallucinations

Strategy

The Gucci SS18 collection was illustrated by Spanish artist and illustrator Ignasi Monreal, whose photorealist artworks invited viewers to enter a magical and uncanny world. To support the campaign, a 60-second film featuring the artist at ‘home’ in his studio was created, with a script by Roderick Stanley. It showed Ignasi showing viewers a gallery of his campaign images, before stepping inside one of his own artworks, in which a girl in a lake, inspired by the John Everett Millais painting ‘Ophelia’, comes to life.

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