MI&C collaborated with Kanye West to bring his Yeezy fashion collection to a global audience during three separate seasons. We’re responsible for broadcasting and distributing Yeezy’s Season 3 collection and the global premiere of his latest album, The Life of Pablo. Held in the iconic Madison Square Garden, the global listening party was beamed live to 756 cinemas worldwide as well as multiple online platforms. There, viewers witnessed Naomi Campbell’s runway reveal and heard Kanye’s songs for the very first time. Tidal froze due to the overload. Social platforms like Twitter exploded with real-time commentary. Perfectly on-brand with West’s iconoclastic artistry, the rule-breaking event was cinematically captured on HD footage and poetically live edited. It was the most talked and written about event of the fashion season.
MI&C led creative and production, in collaboration with Vanessa Beecroft and Kanye, to ensure filming of the rule-breaking event was cinematically captured on HD footage and poetically live-edited. They also oversaw all technology and live-stream production logistics, including event and cinema logistics and the ticket-selling portal, ensuring all audience touch-points were creatively in synchronization.