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Fredrik Carlstrom

The Rum Society

Strategy

Asked by The Absolut Company to apply order to chaos and make sense of one of the largest and most exciting spirits categories, a new rum brand was created and launched.

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 - After tasting, blending and refining, the brand was named The Rum Society and the products were named for the number of trials it took before each product received the final seal of approval. All made in traditional pot stills by the most talented Caribbean distillers, but each with a distinct character of its own.
Scope of work included strategy, concept, creative direction, product design, branding, go-to-market strategy.

After tasting, blending and refining, the brand was named The Rum Society and the products were named for the number of trials it took before each product received the final seal of approval. All made in traditional pot stills by the most talented Caribbean distillers, but each with a distinct character of its own.

Scope of work included strategy, concept, creative direction, product design, branding, go-to-market strategy.

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